One only has to watch the local news here in Tulsa to realize the times are getting tough. While the big companies that are closing or laying off workers get all the news press, things are just as tough, if not tougher, for the Small Business Owner. And the way it’s looking, things are going to get worse before they get better.
Advertising media such as television, cable and radio spots are outside the budget of many small business owners. This may be a blessing in disguise as many of these advertising media outlets have poor return on investment. But where can a Small Business Owner in Tulsa turn for quality advertising that pays good returns?
With no idea where to turn, some Tulsa Small Business Owners have turned to Newspapers and local phone directories in an attempt to bring in new business. One has only to look at their advertising rates to realize that their prices have been skyrocketing while their readership has plummeted. Also, from what I’ve seen, the return on investment is really lousy as well.
Radio, TV and Outdoor Advertising is something that can be difficult to track for the Small Business Owner (SBO). Some are simply throwing money at these ad mediums in hopes of attracting new customers. For most SBO’s, the return on investment is horrible.
The Internet is the Great Equalizer for the small business person. It allows even the person working from home to compete with large corporations that have departments set up solely for advertising. And what’s more, tracking your return on investment on the Internet is a lot easier than traditional advertising media.
Local searches for products and services has been on the increase for a number of years as more and more Online users turn to the Internet to find companies that offer goods and services in the Tulsa area.
These Online users are searching for all types of companies such as Restaurants, Cafe’s, Flower Shops, Service Contractors, Auto Dealers and many more.
By Utilizing all the tools at your disposal, a small business owner can add a significant amount of income in most cases by starting a local search campaign. If the business owner has a product or service that has National appeal, then their site should also be SEO optimized to take advantage of National and Global searches.
In short, SEM can increase your bottom line by increasing your exposure to potential customers. And in this day and age, who can ignore all the potential customers that the Internet provides?
Placement in local search engines and directories can keep your business in front of likely customers 24/7/365. It can also help brand your company with local residents. It helps them remember you company when they come upon a need for a company provided the products or services yours does.
If your searching for a reliable and legitimate SEO in Tulsa, give Donald a call. He has been a Small Business Owner for over 10 years and understands what it takes for success. Visit his website to learn more about his services. As an Internet Marketing Consultant, you’ll find many excellent articles on his website for the Small Business Owner.