Tag: video marketing

Video Impact

5-10 years from now, there will most likely be no text here in this article. It will be a short & concise 2.7 minute video promotion. 5-10 years ago many of the largest internet companies in the world didn’t even exist. Today you’d be hard pressed to find someone who didn’t know about Google, Facebook (who just surpassed Google for most visitors), YouTube (second largest search engine) or Twitter. Social Media has exploded on the internet and the major fortune 500 companies are redirecting major amounts of marketing dollars to the world of online media and marketing. Dell computers reports to have sold more than $3,000,000 worth of computers through Twitter alone. Now there is an even greater trend within this social media trend that is drastically taking over ground at an alarming rate. It is Video Promotion!

Here are some staggering statistics:

* Video usage increased by 175% in 2008

* 54% of total internet traffic is video

* 100 million video are watch on Youtube everyday

* 136 million people are watching a video online each minute

* Websites and blogs with video hold visitors attention 10 times longer than text and graphics

When I’m typing these numbers, some of them might be doubled already. The speed of change is never that fast since the internet came into our life. We are experiencing an incredible part of the industrial revolution. Just like the steps from the walking, riding, driving to flying, a few decades later human beings are on the moon and out the space.

Do you know how much information has been created recent years? The number is quite shocking! In 2009 alone, there are 4EB (exabytes – 4 followed 18 zeros) of completely new information was accumulated on the internet. That is more than the information has been created by human beings in the 500 decades. Imagine in the next decade, we will experience the video based communication – the massive amount of information will be transferred via the format of video. No need to say, video has a lot of advantages compared with text and other media – more efficiency, more information, more credibility. The impact on the viewer through the video promotion is in a way that other media cannot compared with. In the next few years, we will see a massive increase of video usage on the internet, while it’s changing the way of our communication.

A video can in a few seconds or minutes provide more information in a more understandable manner that through the mode of reading. People Only Remember: 10% of what they read; 20% of what they hear; 30% of what they see; 50% of what they see & hear simultaneously; 80% of what they see, hear and take action on. The ROI on using social media and video promotion is that your business will still exist in 5 years. Position yourself today to profit from the undeniable power of video promotion, in your business and as a passive income producer.

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Using Video in Marketing: Advice From Videographers

If you’re not using video in your marketing today you should be. Video is a powerful medium and one of the fastest growing forms of marketing. There has been massive growth in traffic to sites like YouTube and now video can be downloaded to mobile devices. With careful choice of headlines and keywords video can be targeted to a particular market segment allowing the people who are most likely to buy from you to see your videos. So why is video so powerful? It’s simple to build rapport with your prospect. People are used to the power of television and love to watch videos. Nothing replaces face to face contact, the sound of your voice, your expression. It’s not easy to get out and meet with everyone that we’d like to face to face especially when now much of our business comes from the internet and not just our local community. Adding video to your marketing plan gives your prospects the opportunity to hear the excitement and passion in your voice and to build a relationship with you. Here are some different ways to use video in your marketing:

Use video on a home, landing or sales page.

Video email – your job in the email is to get your prospect/client to click on a link which gets them to a micro site with your video.

Video syndication sites such as YouTube. Create your own channel.

Walk-on videos. When someone comes to your site they see you walking onto the screen talking.

Videocasting/Podcasting on blogging sites.

Webcasting.

Training DVD’s.

Recorded seminars and presentations.

Several options are available when creating your videos. It can be as simple as doing it yourself, or hiring a videographer. If you are going to do the video yourself, make sure that you look presentable and elude the image you would like your prospects to have of you. Be sure that your background is not distracting. The smallest thing can distract someone from the message you are trying to get across. Keep the video short; no more than 5 minutes (unless of course you’re creating training videos or doing a presentation) and packed with benefits for the potential user. Give your prospects an easy way to email and share the video with others. This will help to increase your traffic. Giving your prospects a still picture and a few bullet points to read while the video is loading is also an effective way to keep them engaged. Usually you would hire a videographer to shoot items such as training sessions, presentations, seminars, etc. When you hire a videographer you should ask the following questions:

Will they shoot the video in high definition? Do they have experience in both online and offline video? Ask about things like sound quality, lighting etc. Do they have experience in direct response marketing?

Your videographer should understand what you’re trying to accomplish with the video and should be effective at helping you get your message across. If you really don’t feel comfortable being the face in the video there is plenty of talent you can hire to do a professional job for you. One last thought to leave you with. As always in marketing it is important to track to see what is working best for your business. Video marketing is no different. Tracking your video stats is an essential part of your marketing. Generally there is the ability to track through accounts such as Tube Mogul. You can track stats for comments, ratings and cumulative views. You can track for specific days and set a schedule to have the stats emailed to you at certain periods. Always explore your opportunities for visibility. There are several avenues and a variety of websites in the business of distributing videos to search engines. For more information and a free report and tips visit www.AudioVideoCoachAMS.com.

For additional information and a free report and tips visit www.AudioVideoCoachAMS.com. This article, Using Video in Marketing: Advice From Videographers is released under a creative commons attribution license.

Gaining Additional Visitors When You Use You Tube As Well As Video Capturing Software

Receiving extra traffic to your site is not quite as challenging as many individuals think. The particular thing is that you’ve probably used article promotion or maybe traffic exchanges to obtain visitors to your Internet site, which is certainly great, the more consumers you’re able to get to your Internet site the higher the chances you might have of creating sales.

Even so, there is one method that quite a few individuals ignore or perhaps tend not to even think about at all with regards to driving traffic to their websites. And that is applying video marketing in addition to a video capturing software.

The fundamentals of gaining website traffic utilizing this type of system is rather simple. You generate a display screen video in relation to your site, post it to You Tube and start getting people to view your own video clips. An additional key is to place your web page link within the detailed description of the particular You Tube video, in this way people can simply click the website link and get taken to your site or sales page.

These days, when it comes to locating a video capturing software, you can locate them all round the web. But you should really be careful when selecting them. There are actually video capturing softwares available online which might cost you about $300. Although there is no need to spend that sort of cash on this kind of software package.

Shop around and select a software that is certainly less expensive. What most of these software package companies tend not to explain to you is the fact that almost all of the video capturing software comes with the same capabilities, whether you have to pay three hundred dollars or simply $25. You can discover zero cost video capturing software on the Internet, but the problem when using the “free of cost” software is that it has none of the features that you may possibly really want and need being an Internet marketer.

At the same time be mindful of downloading almost any “totally free” program. The secret most of these applications use will be that they will enable you to download and install this software for free, and then require you to obtain a license so that you can make use of it. Or maybe the software needs to be upgraded (for a price) to get the particular capabilities you may need.

At any rate, applying video and uploading these videos to You Tube is an excellent method of getting website traffic. Additionally you can put the actual video clips on your site as a video web presentation, I am sure you have often seen a lot of people doing this now. It can help keep the possible client on your website for an extended period of time. And in so doing, improving the actual probability of making a sale.

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Building A Great Deal More Visitors With The Aid Of You Tube Together With Video Capturing Software

Getting far more traffic to your Internet site is not as challenging as most individuals think. The thing is that you might have perhaps used article marketing or maybe traffic exchanges to obtain traffic to your Internet site, which is certainly great, the more people you get to your Internet site the greater the chances you have of getting a sale.

Nonetheless, there is one method that many individuals ignore or maybe do not think about at all when it comes to driving traffic to their websites. Which is going to be using online video marketing in addition to a video capturing software.

The basics of acquiring website visitors with this particular strategy is really easy. You come up with a display screen video recording in relation to your Internet site, upload it to You Tube and start finding people to watch your own videos. One more key is to put your website link inside the detailed description of the particular You Tube video, this way men and women can easily click on the website link and be taken to your website or perhaps sales page.[youtube:Tj4QWztccTE?fs=1;[link:Video Capture Software];http://www.youtube.com/watch?v=Tj4QWztccTE?fs=1&feature=related]

Nowadays, concerning choosing a video capturing software, you can purchase them on multiple web sites. Nevertheless, you should really be cautious when purchasing them. There are actually video capturing softwares accessible on the Internet that might run you about $300. Although you will not need to pay that kind of cash on this type of software.

Research before you buy and purchase a computer software that is more cost effective. What virtually all of these software program businesses will not explain to you is that often almost all of the software has got the very same functions, no matter whether you spend three hundred dollars or even $25. You could find zero cost video capturing software online, but there is an issue using the “free of cost” software is that it does not have the particular features that you may possibly would like and need being an online marketer.

Also be cautious of downloading any “free of charge” software. The particular strategy many of these software programs make use of is that they will enable you to download and install the program for free, and then ask you to purchase a users license to put it to use. Or perhaps the software package has to be upgraded (for a price) to acquire the elements you absolutely need.

In any event, making use of online video in addition to uploading them to You Tube is an excellent method of getting traffic. It’s also possible to add the actual videos on your website like a video business presentation, I know you have often seen a lot of people executing this marketing method right now. It may help keep the potential consumer on your own website for an extended stretch of time. And in so doing, increasing the actual chances of making a purchase.

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Creating Success On YouTube – Getting Views Quickly

By far, YouTube is the biggest video network out there on the internet today. Because there are so many people hanging out on YouTube, using YouTube to market is just a good idea. But marketing on YouTube means that you’ll need to have a successful video and that means getting people to view the video and the sooner that this happens the better. So how does one go about getting a lot of views to a video quickly?

The first way that we’re going to talk about to getting views quickly is with “Subscribers”. A subscriber is just as it sounds. Someone has seen a video or two of yours and likes what you have to say so they subscribe to your channel. This is a lot like getting a subscription to a magazine or a newspaper.

So every time you go out there and upload a new video, these people get told about it and get to decide if they want to watch it or not. This is huge because it’s almost like a guarantee that you’ll get a bunch of people watching your video right away.

The second way is through having “Friends”. See YouTube is a social network like Facebook or Twitter where you can make friends and send each other messages.

To get more views on a new video from all of your friends is just by sending them a message. Tell them that you have a new video and you would love it if they could check it out and rate it if they like it. This can really help with getting your video to the top of the YouTube search results too.

Just by doing these two things you can generate a lot of views to any new video that you choose. So the more friends that you have and the more subscribers that you get, the more potential you have for getting a lot of views quickly and having your marketing do a lot right away.

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Website Videos: Helping Make Your Website Interesting

The web is growing larger and larger by the minute. Hundreds of sites are being uploaded to the web each hour. Some of this is simple yet few are elaborate. It contains 182 million website.

In this massive ocean of websites, how can your site stand out from the rest? You could advertise, send invitational email, link build and also have TV commercial to promote it. Given you have dropped your site address and individuals are ready to visit it. Why ought to they keep navigating it? What can you do to keep them coming back? The answer, a very interesting and information ought to be displayed on your opening page.

Something that would be an eye catchy and at the same time it ought to be useful for the visitors. You could bomb them by endless text writings. Even if those text you display is related to what your visitor is searching for. It’ll only create a bland surfing experience. You could always add few images. The thing about images is that they eat a significant space on your page.

Make them smaller you say? We all know, the smaller the image the more it would suffer from the “curse of bad resolution”. WEBSITE VIDEOS is the answer to all of your needs! This would take a comparatively small space but will contain an infinite text and images. Not to mention, its way cooler! Even better, it could be custom made for that personal approach to visitors.

If pictures paints a thousand words, videos on sites paints practically a thousand pictures! Web videos were slow to buffer, that’s way back before. Today’s average bandwidth can easily stream hi quality videos, YOUR VIDEOS! If this is the case, you would require someone who knows video production like the back of their hand. Someone who can offer you that edge you have been searching for.

There are many video specialists on the internet. They have tons of options to customise the perfect website videos for your site. They provide videos on a really reasonable price. Videos on websites are the way. Images are the thing of the past. Website video is the newest craze for an effective site attraction. Videos are here and would be the very best means to make your site that edge that it requires. Don’t settle for anything less. Acquire your very own website videos now and keep those visitors coming back to your website.

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Find Out Tips For Viral Video Marketing Success And Get Increased Performance

Getting tips for viral video marketing success is one way forward to ensuring that the products will have unparalleled visibility and in turn translate to increased sales. It all begins with producing and then embarking on the distribution of the video in a way that the audience will be able to have access to the content and also share it with others.

The most important strategy is to produce the videos from the audience’s point of view right from the beginning. This will of course require one to do a thorough research on what is their tastes and preferences and what they really love discussing with their buddies. The reason for this is because online videos tend to be what strikes conversation between online groups and therefore how well the video is pleasing to them is of great importance since they have the final say. A video that is of good quality and one that has relevant has the likelihood of being passed on to other Internet users.

After identifying the audience’s tastes and preferences, one then needs to look for catch words that will ensure the video spreads as wide as possible. This will require one to employ creativity by using words that are uniquely sensational so that they can create a great deal of interest on the viewers whenever they come across the viral video.

Settling on the most appropriate catch words will then require one to employ all the possible efforts to ensure they achieve the purpose. Taking the best two and then working on them until they attain perfection can be a great way of capturing the viewer’s attention and cause them to distribute it further.

For a viral video to have positive effect, it requires to have an emotional appeal to the viewers that will make them connect and like the product. One should look for the most captivating level of appeal and with full cognizance of the competition that is in the market within the respective industry.

The production of the video is premised on capturing the attention of the audience and therefore getting it out to them should be the next step that should be held with extreme care. The truth of the matter is that the video can end up unwatched no matter the quality and one way to avert this is implement the multi-platform strategy for the dissemination of the videos.

The portability of the clip is of great essence such that there is room for downloading embedding the video, which should all be at no cost. All one needs to have in mind is that the purpose of viral videos is to make them go way beyond what the owner can control.

The timing is of great importance right from the beginning to the time of dissemination. This requires one to have the video in the right platforms and of course at the right time. The reason for this is because there are some seasonal products that will require to be uploaded when people are in the mood of that season. Following these tips for viral video marketing success will ensure that the content reaches the target audience with much ease.

Viral video marketing is needed. Have you ever thought about marketing viral videos recently? This is definitely going to get you that attention you need on the Internet.

How to Create HD Videos for YouTube HD Quality

You know you’ve done it. You’re part of the YouTube generation and you’ve not only watched videos but uploaded them as well. Once you did that though you realized the quality of your video just sucked. You tried a variety of things and still aren’t happy with the quality.

In the meantime, read through this article and you’ll get some better looking videos in the long run.

Resolution ” Taking a video at a resolution too small for YouTube means that when it goes into the service it will need to be stretched. This is a surefire way to lose most if not all of the quality of a video and even may make it unwatchable. Your best bet for a safe resolution is the recommended YouTube size of 1280×720, also known as 720. Now you’re all gasping because you can get HD quality. It will make for a large file but YouTube can handle up to 1GB files as long as they’re not more than 10 minutes (actually 10:59).

Bit rate ” Without getting into the technical mumbo jumbo, this is how much information each second of your video is. The more information means the better quality generally. So when you’re making your video, editing or converting you’ll want to get this to somewhere around 6 Megabits-per-second and 8 Megabits-per-second. This will give you a large file size that should fit into the YouTube limits (1GB) and still give you ample quality after the YouTube compression process. This is a good way to make sure your video will retain some semblance of what it looked like when you made it.

What else can you do to help YouTube make your video the best it can be? Well you can make sure your audio tracks are set to MP3 or AAC encoding (44.1KHz Stereo) for one. Another thing you can do is make sure the file format is H.264, MPEG-2 or MPEG-4 format because quite simply, YouTube doesn’t really like much else. You can get yourself a video editor that handles multiple formats to help you with all of this and so that you can convert and edit as you need. You needn’t pay a lot for one, even QuickTime Pro is only $30. Finally you can keep your video file above 30 frames per second and this will help reduce jitter after the compression process.

Now that you’ve got that all set, save your file and upload to YouTube. Having set many of your settings at or better than YouTube you are making it a touch easier for them to compress. So wait until its done and voila! You have got yourself a good looking YouTube Video.

[youtube:RrgBc1b41xc;[link:YouTube Search Optimization Tips];http://www.youtube.com/watch?v=RrgBc1b41xc&feature=related]

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Make Video Marketing Work For You

With a constant stream of new media at our disposal, video marketing is vital if you want to keep ahead of the game. There are a number of ways you can use this to your advantage, regardless of what type of product you are selling.

Create a YouTube account

YouTube allows you to quickly and easily upload videos, which can then be watched by anyone. It also gives you an embed code so that the video can be pasted into any other website. The advantage of using YouTube is that it is a universal media which works with everything and is viewable by anyone using the internet.

Utilise video blogging

This is an increasingly popular mode of getting yourself out there. Instead of just writing – or blogging – about what you do, it is now better to blog about it. Why? Because you can show your work in its process. You can film the ups and downs, the progress, the set backs. This allows you to create a deeper bond with your customer, audience, fan base, or whoever else just happens to stumble upon your video blog.

Don’t make it hard on yourself.

Don’t be put off by thinking you have to fork out for expensive camera equipment. This is far from the case. Actually, you’ll probably find that you already have a number of methods of recording techniques already at your disposal. Your mobile phone or your iPod, for starters. Video blogs don’t have to be amazing quality. You can do them by yourself, with the simplest of recording equipment.

Get to grips with editing

This is not as hard as you’re thinking! There are many great editing software packages available – just search online. If you’re not totally sure about how to get started, then search on YouTube for a tutorial on using whichever editing software you decide to use. When you edit your videos, you can cut out any mistakes you make, add in parts you forgot, change colours, add text, and so much more.

You won’t want to miss out on the opportunities that video marketing allows. Use it now to improve your business.

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Video Marketing Needed For Your Online Business

Internet marketing is yet another home based business idea. An online home based business starts with an idea. Next, a strategy needs to be established. One of the recipes to creating a successful online home based business is to automate as many things as possible. The purpose of promotion is to bring in new customers, help some customers to upgrade, and to cross sell products and services.

More specifically, internet video marketing is getting more and more widespread in the internet marketing industry, particularly now that video sharing is becoming a vital aspect in the internet age. So, if you are one of those people who are interested in employing this marketing style; learn from the experts. An effective internet video marketing campaign is one that is able to reach its full potential – one that can become viral and greatly influential. It’s now an excellent tool for lots of business-minded individuals who are looking to get an immense share of the market thanks to two primary circumstances – it creates a large amount of free traffic and it boosts businesses to the most sought after positions in the search engines.

The secret to this YouTube marketing approach is sincerity and conviction in the message and delivery. The main thing you need to remember with YouTube marketing is the quality of the content. Again focusing on certain keywords and phrases will make the difference. YouTube has even added a feature where you can add click-able URL buttons within your videos as annotations. This is a great tool for YouTube marketing, as it means that your links can appear more times than if you would just have them in the description area. Sometimes videos can be even more effective way of conveying your points and ideas when compared to just text.

When marketing a business online the goal is to drive an abundance of qualified traffic to the business website. Video marketing is the next big thing in the world of Internet marketing. Video marketing is surpassing article marketing for “newness” but also effectiveness of the link building and direct traffic it generates. Video marketing is a fantastic way to drive traffic and build relationships with your potential clients and customers.

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