If you want to turn more prospects into customers, you have to get their trust before they will buy products. However, you can’t go online and brag about your product because this is not effective. Instead, you must get good comments and feedback from the customers that you already have so that you new customers will see that they are truly content. In the following article we will examine some wonderful suggestions that will help you to get great testimonials from your customers.
Make sure you’re having different kind of testimonials for different products/services. If your site offers multiple products and services having different target audiences, you’ll need to arrange your testimonials accordingly. This situation applies to a broader market with multiple offerings. This scenario is quite common, and what we frequently see are many pages with different products mixed with services. The important thing is to be clear about which testimonials belong to which product or service offering. The impact will be greater when people are reading about a product and the testimonial is right there for them to see.
Be sure that the testimonials you use are genuine and without over-hyped language or anything that can set off red flags with people. As you probably know, the perfect product or perfect service does not exist. We highly suggest you be brave and openly admit that some aspects of your product or service can be made better, and then you can say you’re working on that. This just goes on to show that your testimonials are the real deal and not fake.
Last but not the least; try to do a smart joint venture with your customers for a testimonial. So you’ll simply offer to allow a link included with their name for their testimonial. If they are in business on the net, then you won’t need to explain why they would want to do that. This is totally ethical for you to do, and it works very well for everyone involved. You’ll find that most people will be more than willing to accept your offer.
In summary, from the above article we come to understand that in order to really make your testimonials stand out of the crowd and help your prospects trust you, you need to go out of your way to show them that they’re from real people. So again, just do what you know you have to do, and then that’s all you can do – then keep doing business.
If you liked this article, you would probably enjoy reading more articles written by Max which are available at the Conference Call Companies web site.