With a constant stream of new media at our disposal, video marketing is vital if you want to keep ahead of the game. There are a number of ways you can use this to your advantage, regardless of what type of product you are selling.
Create a YouTube account
YouTube allows you to quickly and easily upload videos, which can then be watched by anyone. It also gives you an embed code so that the video can be pasted into any other website. The advantage of using YouTube is that it is a universal media which works with everything and is viewable by anyone using the internet.
Utilise video blogging
This is an increasingly popular mode of getting yourself out there. Instead of just writing – or blogging – about what you do, it is now better to blog about it. Why? Because you can show your work in its process. You can film the ups and downs, the progress, the set backs. This allows you to create a deeper bond with your customer, audience, fan base, or whoever else just happens to stumble upon your video blog.
Don’t make it hard on yourself.
Don’t be put off by thinking you have to fork out for expensive camera equipment. This is far from the case. Actually, you’ll probably find that you already have a number of methods of recording techniques already at your disposal. Your mobile phone or your iPod, for starters. Video blogs don’t have to be amazing quality. You can do them by yourself, with the simplest of recording equipment.
Get to grips with editing
This is not as hard as you’re thinking! There are many great editing software packages available – just search online. If you’re not totally sure about how to get started, then search on YouTube for a tutorial on using whichever editing software you decide to use. When you edit your videos, you can cut out any mistakes you make, add in parts you forgot, change colours, add text, and so much more.
You won’t want to miss out on the opportunities that video marketing allows. Use it now to improve your business.
For more details about video marketing, get the Video Marketing Goldmine product. This course contains useful stuff to publish videos and get traffic quickly.