Tag: search marketing

The Fundamental Difference Between SEO and SEM

Sometimes there is a great deal of confusion between search engine optimization and search engine marketing. Although these online marketing techniques are quite different from one another, they share a number of similarities.

Search engine optimization (SEO) and search engine marketing are similar in many ways. Each online marketing discipline requires a strong understanding of purpose and functionality. The practice of SEO requires a basic knowledge of search engines and how they work at their core. Search engine marketing requires an understanding of online marketing and advertising.

Both online marketing methods can be rather complex yet at the same time relatively simple. SEO can be boiled down to this. Where your site is ranked on major search engines is a direct result of your understanding and application of best practices in the area of SEO.

Search engine marketing is the practice of online advertising via major search engines. Even though Google is the largest and most well know, there are literally hundreds of smaller ad networks. Each network functions in much the same way. Advertisers place online ads throughout the network and when a browser clicks, you pay a fee. This is true regardless of conversion.

SEO is different than SEM because it is based on natural or organic search results versus paid results. Search engine optimization techniques can be better defined as on page optimization and off page optimization. On page optimization directs you on how to design your web page in an effort to improve ranking and search ability. Said another way, on page optimization is closely tied to web site design and off page is more associated with factors outside your website itself.

The result is that search engine optimization drives organic traffic to your website or blog. That is to say that after users complete searches on major search engines like Yahoo! or Google that the results list comes from each search engine determining the best result. When users click on these results the advertisers owes nothing. Organic search is usually referred to as free traffic for this very reason.

Search engine marketing is different than SEO because with SEM you pay only when users take a specific action. Unlike traditional advertising you do not pay for an ad to simply appear. Rather, you pay when a browser clicks on your ad. Your advertising costs are related to a number of factors including keyword competitiveness and ad placement.

Doing business online requires a firm knowledge of both search engine optimization as well as search engine marketing Both internet marketing disciplines can support your online success. If you are not currently comfortable with SEO or SEM, begin with some simple research, explore SEO and SEM products, or subscribe to an RSS feed. Doing so can improve your knowledge and expertise in both of these areas.

Looking for help with your SEO? Let the SEO experts at Upward SEO show you how to optimize your website or blog quickly and simply. Each SEO specialist is here to guide you towards number one search engine rankings.

5 Reasons You Need An Seo Consultant

There are lots of reasons your site needs a search engine optimisation (SEO) consultant to help your web site accomplish much more.

Several people will try and go it alone inside the search engine optimisation process and in the majority of instances this is an erroneous choice and does not get yield the results for your site within the search engines that a seo consultant could get you.

If you are seriously searching at doing your websites optimisation your self you need to ask your self the following questions:

1.How precious is your time?

As a business owner your time is very precious and isn’t usually best spent attempting to optimise your web site, it really is typically better spent running your enterprise. Many site owners believe that they’ll save cash by optimising their own web site but this rarely turns out to be the case. Search engine optimisation can be a time consuming and complex process and ought to not be underestimated, and after all if you’re investing all of this time trying to be an seo consultant and optimising your web site, who’s running your enterprise?

2.Do you have the skills?

Optimising a web site is a complex process and not something that will just be picked up and learnt in 5 minutes. There are hundreds of criteria that the search engines will use to analyse websites along with a excellent SEO consultant will likely be familiar with all of them.

three.Can you get it correct?

This is where most diy’ers get is wrong and obtaining it wrong when it comes to search engine optimisation is really a large dilemma. Each and every great SEO consultant knows that you will find certain pitfalls that need to be avoided at all costs. Should you don’t know what you are performing and make the mistake of falling foul to 1 of those may pitfalls then your website can go from hero to zero and then your web site ends up banned from the search engines.

4.Aren’t you biased?

Most web site owners are biased and believe they know very best when it comes to their website but this frequently leads to many problems which includes the age old issue of not being able to see the wood for the trees. 1 of the primary issues comes when selecting keywords as the keywords people search for are normally not the keywords website owners believe them to be. An SEO consultant knows this and will make sure the best keywords are employed and not ignored.

5.Can you keep it up?

Search engine optimisation is an ongoing process of testing, measuring and optimising. It’s not something that may be done once and left alone so you need to ensure you might be in it for the lengthy term.

The bottom line is if you are serious about your business and your search marketing campaign then you require an experienced SEO consultant.

Want to find out more about seo consultants Malaysia, then visit MalcolmSolutions.comm on how to choose the best search engine optimization consultants for your needs.

Your Website Will Benefit From SEO

Financial stability is vital for your online marketing efforts for your website and its placement on the internet. As the number of active websites increase throughout the internet, the competition gets tougher and tougher. Now, as the number of websites increases so does the competition for the same amount of potential clients and or visitors to your site. Website owners must take the appropriate steps to keep up with the current marketing tools available.

Seo or search engine optimization is a kind of internet marketing that refers to your site’s optimization on websites called search engines. Examples of search engines are Yahoo, Google, Ask and Bing. These sites are the primary source of information in the online world and internet users are highly dependent on these sites.

Experts on the field of SEO will come up with the appropriate process in order for your site to gain top ranking on these search engines, which in return will yield higher traffic for your site. Internet users will not be having a hard time in searching for your site because it is already listed on the top spot on search engines.

To expound further the advantages of seo, herewith are the benefits of search engine optimization for your website:

1. An search friendly and optimized website will give your site more visibility on all search engines, bringing it to the top of search results.

2. Ranking on search engines will yield high traffic for your site.

3. More people coming to your site will give you the opportunity to sell more and make more money.

4. Become a major player in the online arena with more traffic and more revenues.

These are just some of the benefits that you will see from search engine optimization. Do your research and find the most reliable search engine marketers to help your business attain top search placement and the financial revenues you need to succeed.

VastVision can easily provide you with a FREE Website Analysis and a FREE Ranking Report. They are rated the #2 SEO Company in the business.

Increase Your Online Traffic Using Two Simple Methods

Of the various SEO techniques, I have learned that two are the most prominent. So what have I learned? Perhaps too much to tell, but to condense what I have learned, there are two basic techniques to growing back links to your website to increase the site’s rank on the primary search engines. The first phase is to find and secure organic back links with anchor text from the billions of sites that are in the world. The second method is to create your very own sites that you control and place your back links onto those sites that link back to your own. Both methods can be performed legitimately, or through less scrupulous methods, but combining both methods together is a great way to propel your site’s ranking to the top.

The first method is pretty straight forward and self explanatory, so let us instead focus on how to use the second approach. The second method is what I want to talk about because we are talking about establishing good page rank links back to your website from other websites that you manage. What are the steps to get started? I have developed the list below to help get you started:

1) You would be surprised how high social networks rank. Strangely enough, pageflakes and not so weirdly facebook rank very well on search engines as does Linked In links. Use online social networks to establish some authoritative links back to your site as well as increase your online footprint.

2) Take a look at Hub Pages, Squidoo, and even Tumblr: Stop by these three free websites and start creating topic-specific micro-sites. These sites rank relatively well and by using them, you can get a great deal of authority with very little effort.

3) If you are web savvy, you may want to establish your own forum or directory. There is a lot of software available in the open source area that you may use to develop unique websites that focus to your area of specialization or your locality. Create them and sponsor them from your home page with anchor links.

4) Blogging tools. I understand that blogging takes a commitment, but as a Google product, Blogger has a very high page rank; which means any links from a blogger site will have a high weight. Develop numerous blogs, (don’t link them together) and add back links with anchor text to your focus website. Recruit guest bloggers or pay per article ghost writers to create content. There are software programs out there that will actually scrape content from other sites, but these will get you banned from blogger. Unique original and legitimate content is best.

By taking this approach, you can increase your online presence and increase traffic to your site. Use the free blogging and website tools that are available online to create links and drive traffic to your website. I know that time is valuable and what I have reviewed above may initially take a lot of time, but the real estate market is becoming extremely cutthroat and your success may ultimately rely on how many people can find you online.

Randy Xysllion manages lockbox and mlsni as a service for midwest mls and real estate. Located in Northern Illinois, Randy provides service to the real estate community both online and off

categories: SEO,Search Engine Optimization,Marketing,Backlinks,Real Estate,search marketing,online marketing,online promotion,links,web links