Tag: realty

Marketing Ideas For Real Estate Agents

A few companies that I work with are doing some interesting marketing programs, and I think I can use their activities to share some fast recommendations on how to get additional real estate listings in a slow market. You may or may not find these recommendations useful. However, I thought it would be appropriate to share.

1) Get a larger commitment by offering a discount contingent on that commitment. These days most clients will ask for a discount. Instead of readily handing it over, use discounts as negotiating points for larger commitments. As an example, if you are negotiating a discount for a commission, offer it in exchange for a bigger commitment for initial expenses. If the client is taking your money on the back end, let them pay up-front for some of the marketing expenses.

2) Establish a presence on high traffic sites. In short, if there is buzz online from local media, participate in the fray. For example, if you see a politician making commentary on the recent sub-prime disaster, comment on their site and be sure to include back links with anchor text. Their site may get a lot of traffic and may even improve you page rank.

3) Get social and use numerous media outlets. If you don’t have a YouTube channel, a MySpace page and an account or fan page on Facebook, it is time to jump in. Just to repeat, be where your clients can find you.

4) Be sure to touch each prospect multiple times. A lead management company sent me a promotional flyer and sales video to me detailing their offerings and repeating their promotion today. Their promotion funnel is set up so that every time I respond to one of their communications (call, respond to an email, and click on a promotion) I get one or two additional touches with corresponding calls to action. A real estate agent analog would be presenting to a local business group, getting the contact information for all of the attendees and sending out thank you cards with a referral request. Follow that up with an email reminding them of the specific takeaways of your presentation and an additional offer to do business.

5) Choose a compelling call to action. There is a simple difference between an email signature that says “Barrett Niehus, REALTOR” and a signature that says “Barrett Niehus, REALTOR, Learn how I can save you $10,000.” A call to action can do a lot to speed a sale.

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categories: real estate,marketing,realtors,broker,listing agent,realty,online marketing,real estate leads,real estate agents,online promotion,small business marketing

Getting Your Website To Top Page of Google

In this piece, let’s explore how to get as many of your entries as possible to the top position in Google. In earlier articles I used the search term “Expired Listing Leads” and the multiple entries on the top page of Google that are directed to my sites promoting the savings on the RedX expired listing lead service through FreeTrainer.Com.

As an approach to teaching the technique, I have resolved to share with your in real time, or at least daily posts the basic procedure to get multiple listings on the first page of Google for a particular search phrase. My method is to decide on a search phrase and promote my web links on the web such that a minimum of five of the ten results on the primary page of Google provide a link back to me.

As a first step you need to select a search phrase, I used Google’s Adsense Keyword tool for this project and find what search phrase is going to produce the most amount of traffic with the lowest degree of competition. For this project, I am promoting expired listing leads for real estate agents. As you use these search tools, you find that Real Estate is extremely competitive in web promotion so after some digging, I located the term “Real Estate Country” which provides about 1.2 million searches per month and is relatively sparse in the way of competition.

It is also important to note that when you narrow your target geography, the number of available searches will diminish accordingly, the number of monthly searches will be a lot less and much more targeted. In any case, the same logic applies. Select the phrase with the largest quantity of searches that will be made most often by your target customers.

Once you have located the opportune phrase, register a URL with that term included. I have found success with the dot com’s, orgs, net, and me’s and generally try to stick with those web extensions. If necessary, use hyphens to get your desired URL, but your target phrase needs to be part of the primary URL.

In summary, here is step one: Choose a keyword that does not have a lot of competition, but does have a high number of searches. Register your URL with that keyword. We will work on the site in the next discussion.

Perry Xyllion is managing editor and creative director for lockbox and supra ekey. Real estate websites dedicated to helping realty professionals attract leads and grow their business

categories: Google,search engine optimization,seo,landing pages,SE optimization,squeeze pages,real estate,Realtors,realty,keywords,search terms