How Nudge Theory Just Made You Click on This Headline (and Helped a Famous Economist Win the Nobel Prize)

It takes effort to move a mouse, point the arrow toward a headline, and click down on a button. As a writer, I know this is true–I search on Google and read headlines all day, and I write headlines like the one above that will hopefully make you interested. The catch? We’re all inundated with […] Read more »

This Brilliant Video From a Famous Company's Lawyers Is a Hilarious Masterstroke in Persuasion

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. What is it about lawyers these days? Have they suddenly realized that coming over all human actually works with, well, humans? Last week, Netflix’s lawyers sent a quite brilliant cease-and-desist email that must have made even […] Read more »