How Nudge Theory Just Made You Click on This Headline (and Helped a Famous Economist Win the Nobel Prize)

It takes effort to move a mouse, point the arrow toward a headline, and click down on a button. As a writer, I know this is true–I search on Google and read headlines all day, and I write headlines like the one above that will hopefully make you interested. The catch? We’re all inundated with […] Read more »

Will SEO Generate Business Leads?

You have probably heard a number of incredible statements about Toronto search engine optimization... which has probably made you wonder how you can generate leads for your business with SEO. You may even be asking what in the world SEO is and can it really be beneficial to your business. SEO or search engine optimization is the latest buzz for the millennium and probably beyond. How is going to help build your business and what does it really do anyway? Read more »

SEO Toronto Explained

What is "SEO"? It's an acronym and it stands for "search engine optimization." That doesn't tell you much, though, does it? Search engine optimization includes a variety of techniques that help increase the visibility of websites. For SEO Toronto, search engine optimization is meant to utilize Toronto themes in a Toronto-based website, and optimize for them. These techniques can make you much more visible on the Internet, which in turn can give you greater success in your business. This is often used in advertisements for websites and in Internet marketing campaigns. What that basically means is that if search engine optimization results are good, that'll bode well for your business, and if they're bad, you may in fact not exist, for all intents and purposes. That's because your potential customers simply can't find you. Read more »