The Solution to Too Much Facebook Isn’t More Facebook

The moment I first realized that everything had changed for Facebook was right after the 2016 US presidential election with one of the first of many Zuckerbergian mea culpas. Not that first post-election post, his horribly disingenuous dodge that improbably asserted that Facebook could not have influenced the election. This, despite a Facebook political advertising sales force, now numbering probably in the hundreds, that had spent the past year claiming the contrary to every candidate with a marketing budget. No, it was Zuck’s second post, more circumspect and clearly more scripted, that described a concrete series of steps to counteract the influence he’d previously declared nonexistent. There, buried in the reassuring lingo of corporate comms-speak (“easy reporting”, “disrupting fake news economics”), lay some hidden bombs, or perhaps for the company, land mines. Not only would Facebook deign to rely on outside third-party sources, a sort of Snopes.com-ification of Facebook. It would consult with newspapers (!) on how to fact-check content itself.

To anyone (like this former Facebook employee) steeped in the company’s usual MO, this was astonishing. For the past two decades of consumer internet life, the great media intermediators had hidden behind what I’ll call the Algorithmic Pass. This was the not-altogether-wrong assertion that their companies merely optimized around user demand—providing the needy user whatever they wanted, by whatever metric—and were completely agnostic to truth, aesthetics, or political virtue. To every public clamor or brouhaha (and there were many), the answer was always, “It’s just math,” and they’d point at the roomful of geeks, replete with Nerf guns and beanbag chairs, as proof.

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Antonio García Martínez (@antoniogm) was the first ads targeting product manager on the Facebook Ads team, and author of the memoir Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley. He wrote about the internet in Cuba in WIRED’s July issue.

More than a mere corporate cover-your-ass maneuver, the Algorithmic Pass heralded a monumental shift in how modern, media-saturated humans learned about the world. No longer would handpicked mandarins at recognized media establishments—the editors and curators of our literary and political world—anoint one or another piece of content with the always malleable imprimatur of “true” or even “good.” No. Whatever piece of content, however brilliant or vile, that received an escalating chain reaction of user engagement would receive instantaneous, worldwide distribution. Having “gone viral” became a greater trophy than appearing “above the fold” (now a ludicrous concept). Vox populi, vox culturae.

And then the 2016 election happened.

Suddenly we’re all rescinding Facebook’s Algorithmic Pass, hounding the uncharacteristically beleaguered company to take some responsibility for what appears on its blue-framed pages. What’s most ironic about the hubbub is this: people fear Facebook’s power, so they ask Facebook to take on even more power by taking a very direct hand in what appears there, rather than a very second-order mathematical one. As Facebook’s power grows and our trust erodes, we somehow overcompensate by rushing to entrust them with even more.

Contemplate this unsettling vision: Mark Zuckerberg, or more likely one of his deputies, sitting in the equivalent of the afternoon editorial meeting at The New York Times, where the day’s news—which stories will appear, and which won’t—are decided: this news source discarded as fake or spammy, this one included and effectively boosted in the newsfeed. As much as I grew to admire some of the company’s culture as an employee, I realize as much as anyone how they can (and do) descend into groupthink and biases of various flavors. Do we really want Zuck as global news editor versus a disinterested algorithm that merely optimizes toward some objective and picks the day’s news winners and losers? The editor is dead; long live the editor, only now with editor-in-chief Zuckerberg.

Oddly enough, it’s a job he and the company don’t want. “We’re a technology company, not a media company,” has been the constant refrain, along with invocations of the Algorithmic Pass, for engineering-centric companies like Facebook. MOVE FAST AND BREAK THINGS and DONE IS BETTER THAN PERFECT were the Facebook mantras (as immortalized on their many in-office posters), not ALL THE NEWS THAT’S FIT TO PRINT and DEMOCRACY DIES IN DARKNESS.

And it shows.

Around 2015, as Facebook’s Trending Topics product dithered in embarrassing irrelevance (a shameless rip of Twitter’s Trending feature, it appears on the right-hand side during most Facebook sessions), the company stooped to hiring humans—HUMANS!—to fix its deficient software product. Within 18 months or so, all had been fired and the human effort shuttered, but not before, in an absolute and unusual violation of Facebook’s typically ironclad OPSEC, some of them spilled the beans about how horrible working at Facebook had been, with some even suggesting they’d been pushed to bias the news. A half-trillion-dollar company armed with some of the best technical minds in the world couldn’t manage a dozen or so wet-behind-the-ears journalism grads, something the Sacramento Bee manages annually without much ado. That’s how good Facebook is at being a media company.

But if there’s anything I grew to respect while working at Facebook, it was the company’s unnatural ability to pivot in a completely new direction and iterate rapidly toward excellence there, no matter how originally foreign the territory. With the feds breathing down their neck (Facebook is testifying before Congress this week) and Zuckerberg issuing public apologies during the Jewish Day of Atonement, the company has been shaken like nothing I’ve ever seen as employee or outside observer. If the world wants Facebook as editor, they’ll sure get it, for better or worse.

What’s that mean in practice? From the company’s hints, it will involve the aforementioned third-party fact-checking services, a sort of Snopes-ification of the Facebook experience. Based on both that and user input, content will first be conspicuously flagged as false and then effectively disappeared from newsfeed distribution, as porn or other terms-of-service-violating content is now. In addition, based on its short-lived experiments in human editing around Trending Topics, Facebook will almost certainly draw up a list of acceptable news outlets of passable truthiness, boosting their distribution at the expense of second-tier (or no-tier) content producers.

There’ll be some clear downsides though.

The death-by-algorithm of the media gatekeepers meant that many new voices rose to the fore that would never have jumped through the arbitrary hoops of conventional publication. XKCD, The Oatmeal, Stratechery, Slate Star Codex, Ribbonfarm, Wait But Why—all those weird but clever bloggers or cartoonists who joked, scribbled, or illustrated their way to online fame, viral post after viral post—the new crop of those will find it very hard to hustle themselves an audience. The lone, nonconforming online genius may just be muted along with that Russian political ad farm. Your byline isn’t on Slate or The Washington Post? Too bad, lone content creator.

Which brings us to the other ironic thing about all of this: In order to preserve our political democracy, which elevates the most popular among us (though perhaps not the finest) to power, we’ll seemingly abandon a total democracy of thought, which does the same for ideas. You can judge a people by how much freedom they can tolerate without destroying themselves. It seems the power for anyone to go viral and attain a global audience, through articulate reasoning or just clickbait-y libel, was a just bit too much freedom for us to bear.

Tech

Facebook, in reversal, to publish cache of political ads

SAN FRANCISCO (Reuters) – Facebook Inc (FB.O) announced a plan to increase transparency about its role in political advertising on Friday, ahead of congressional hearings next week on social media companies and Russia’s meddling in last year’s U.S. presidential election.

FILE PHOTO: Facebook logo is seen at a start-up companies gathering at Paris’ Station F in Paris, France on January 17, 2017. REUTERS/Philippe Wojazer/File Photo

Rob Goldman, Facebook’s vice president for ads, said in a blog post that the company would launch a publicly searchable archive next year containing details about the advertisements it runs related to U.S. federal elections.

Details will include the size of spending and the demographics of the audience the ads reached, Goldman said. The archive, beginning with ads carried in 2018, will cover a rolling four-year period, he said.

Internet political ads have boomed in recent years as U.S. politicians looked for different ways to reach potential supporters, and as companies including Facebook have created tools to allow targeted marketing.

Online ads, though, are generally viewable only to the intended audience, raising concerns among transparency advocates, researchers and lawmakers about how to hold politicians accountable for what they say.

The planned archive reflects a change in corporate policy for the world’s largest social network, which had previously resisted the idea.

In June, Facebook told Reuters that it would go on treating political ads like all others and that creating an online repository would violate the confidentiality of those advertisers.

Since then, Facebook, Twitter Inc (TWTR.N) and Alphabet Inc’s (GOOGL.O) Google have all said that Russia-based operatives bought ads and used fake names on their services to spread politically divisive messages in the months before and after the 2016 U.S. election.

Moscow has denied interfering in the election.

Next week, general counsels for Facebook, Google and Twitter will testify before public hearings of three U.S. congressional committees about the alleged interference and proposed legislation to require them to disclose election-related ads.

Goldman wrote in his post: “Transparency helps everyone, especially political watchdog groups and reporters, keep advertisers accountable for who they say they are and what they say to different groups.”

Facebook said its archive will eventually expand beyond the United States and show ads from elections in other countries and jurisdictions.

In the future, advertisers on Facebook will also be required to include a disclosure in election-related ads, to read: “Paid for by,” the company said.

The announcement fleshes out ideas that Facebook Chief Executive Mark Zuckerberg outlined in September, as criticism of California-based Facebook built inside the United States over the Russian ads.

The changes will test in Canada before being brought to the United States ahead of November 2018 elections, Facebook said.

Twitter took similar steps this week, saying it would add labels to election-related ads and say who is behind them, and it barred two Russian media outlets from running ads.

Reporting by David Ingram in San Francisco; Additional reporting by Laharee Chatterjee and Sonam Rai in Bengaluru; Editing by Sai Sachin Ravikumar and Tom Brown

Our Standards:The Thomson Reuters Trust Principles.

Tech

Facebook Job Postings Reveal Hiring at Oculus, Instagram, WhatsApp and More

The company is staffing with an eye on the future.

A new analysis of job postings at Facebook may cast a light on the social network’s next act, with hiring at Oculus, Instagram, WhatsApp and other products revealing how the company possibly plans to develop its diverse portfolio. The research, conducted by CB Insights, organized more than 2,000 open Facebook jobs into various categories, showing that the area with most opportunity for applicants was in the company’s product teams, though software engineers and legal, finance, and administrative personnel are also in demand with the Menlo Park, Calif.-company.

CB Insight’s report revealed Facebook is “rapidly increasing headcount to strengthen its specialized product and product innovation teams,” with Oculus alone boasting 9% of the total jobs open at the company. That shouldn’t come as a surprise, as virtual reality technology has huge potential, from connecting people to remote places to helping companies train new employees. Facebook also recently revealed a new Oculus VR headset that doesn’t need to be connected to a smartphone or PC. The new Oculus Rift headset will be available for sale next year.

But Oculus isn’t alone in its hiring blitz. The online job website Indeed currently lists nearly 1,500 Facebook jobs—in locations as far-flung as Austin, Chicago, New York City, and Seattle—including openings for a research manager position at WhatsApp, a product researcher at Instagram, and a customer service lead at Building 8, the company’s consumer hardware division.

The move to bulk up these ancillary products could be a defense against the potential weakening of Facebook’s main stock and trade, the social network itself. In light of the political fallout surrounding the Russian interference in the 2016 election, which Facebook appears to have unwittingly played a role in, the website (and many other online advertising companies) could be subject to increased regulations, a development that would certainly soften the company’s bottom line.

But don’t expect regulatory changes to occur without a fight. As CB Insights points out, Facebook is staffing accordingly—Indeed is currently advertising more than 40 jobs on Facebook’s public policy team.

Tech

Wisconsin, Michigan were key targets of Russia-linked ads on Facebook: CNN

(Reuters) – Russia-linked Facebook ads during last year’s U.S. presidential election mainly focussed on the states of Michigan and Wisconsin, CNN reported on Tuesday.

The ads targeted key demographic groups and used divisive messages including promoting anti-Muslim sentiment, the report said, citing sources. cnn.it/2klAM2y

Wisconsin and Michigan were among the handful of battleground states that helped Trump win the presidency over Democratic rival Hillary Clinton. Trump carried Wisconsin by 22,748 votes and Michigan by 10,700 votes.

About 10 million people in the United States saw politically divisive ads on Facebook which were purchased in Russia in the months before and after the U.S. election, Facebook said on Monday as social media companies face calls for increased regulation and more transparency to open up the opaque world of online political ads.

Special Counsel Robert Mueller and congressional committees are investigating possible links between President Donald Trump’s campaign and Russia. Russia denies meddling in the election.

A representative from Facebook could not be reached for comment outside regular U.S. business hours.

Reporting by Kanishka Singh; Editing by Sunil Nair

Our Standards:The Thomson Reuters Trust Principles.

Tech

10 Million Americans Saw Those Russia-Linked Ads on Facebook

Nearly 10 million Americans saw ads on Facebook that have since been linked to Russia and its alleged plot to influence the 2016 U.S. presidential election.

The statistic, revealed by Facebook on Monday, comes as the company takes fire for the role its automated advertising platform played in spreading the online ads.

Facebook said Sunday that it would deliver to U.S. lawmakers copies of the roughly 3,000 Russian-linked ads. In a blog post on Monday Facebook vice president of policy and communications Elliot Schrage explained some of the kinds of Russian-bought ads it was handing over to Congress.

Schrage said that the ads contained “divisive social and political messages across the ideological spectrum” and focused on “topics from LGBT matters to race issues to immigration to gun rights.” Schrage did not cite specific ads, of which 44% were seen prior to the U.S. presidential election on Nov. 8, with the remainder appearing after.

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Schrage defended Facebook’s automated advertising service, writing that it was “designed to show people ads they might find useful, instead of showing everyone ads that they might find irrelevant or annoying.” However, he acknowledged that Facebook (fb) now recognizes the potential to misuse the ad-targeting system and he reiterated Facebook’s earlier statement that it would hire an additional 1,000 people to review online ads and determine if they violate the company’s policies.

Schrage also said that Facebook is working with Google (goog), Twitter (twtr), and other unspecified technology companies to combat the spread of misleading online ads, although he didn’t reveal any specifics of their efforts. U.S. lawmakers have called on Google, Facebook, and Twitter to testify before Congress on the possible role their services played in distributing fake and deceptive information.

Facebook also “would have caught these malicious actors faster and prevented more improper ads from running” if it knew then what it knows now about how people can misuse the service. He also spoke about how the company’s improved tools to identify bogus ads would have helped.

“The ad transparency tool we’re building will be accessible to anyone, including industry and political watchdog groups,” Schrage said. “And our improved enforcement and more restrictive content standards for ads would have rejected more of the ads when submitted.”

Tech

Social Media in Todays’ Marketing

There is little doubt that at this point social media marketing is forefront on the marketing scene. Business owners are scrambling to get a company presence on Facebook, Twitter, YouTube and more.

Therein lies the problem, “scrambling”. Social media should be a complementary piece of your marketing strategy. And like everything else you do in your business, it should be integrated into your overall marketing plan. This is because there is no other low-cost promotional method available today that can expose you to very large numbers of people. Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any business.

Although we hear about it everywhere we turn in the marketing world, social media is generally unproven. There are few organizations that could step forward today and provide statistics on exactly what social media it contributes to the bottom line. But everyone you talk to will agree on one thing – you should be in the game. Social media cannot be ignored. In order to differentiate yourself from the vast majority of businesses out there pursuing this approach all you really need to do is to approach it with a strategy.

Here are some tips on how you can go about making this a reality. First and foremost, get in touch with a company that understands the power of the different social media, and how to use them in your overall marketing plan. Decide on exactly how it fits into your business and how it can work with both your prospect and client base. Remember, various medias may not be for every company.

Secondly, make sure you understand the concept of the word FREE! The various social media you implement is not free because there is in fact a human cost to upkeeping this part of the business. Time is money, and someone in your business is going to have to maintain them daily and often many times a day. Why? Currency of message! Once individuals start to track you the last thing you want them to see is outdate information and updates. So, if you can do it yourself, costs are limited to only your time and perhaps the expenses involved in hiring a freelance programmer/designer. The goal is that the benefits will exceed the cost. But here is one reality that makes it worth the effort. No one can dismiss the fact that it would cost thousands of dollars to buy many new links. The advantage of social media is that it possesses the ability to give you these links at no charge.

Let’s talk about links for a minute so you understand their importance and how you can justify the costs associated with and the importance of dedicating someone to the job of managing your social networking, either in-house or external to it. Remember, the objective is to attract a large number of hits to your site. As the natural hits from trusted domains grow, your site becomes recognized and trusted by search engines. Your person overseeing the social media must optimize your “link-bait” and website structure properly. When this is done you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors.

Over time, if you maintain diligence your search traffic will increase. In this manner you are obtaining quality links because people trust the other links they are going to. If you are a citation link then you too are probably worth checking out. See it as borrowed credibility.

To ensure that the money you are spending is worthwhile, your next priority should be to make sure you can in fact measure what is happening. Empirical evidence supporting and validating the impact of your efforts can be the single most effective tool at ensuring you are on track, tell you what is working and letting you know when it’s time for a change. Whether you are selling products or services or just publishing content for ad revenue, social media marketing is a vital method that can grow your business over time. You need to pay attention to it and do it correctly from the start. Not paying attention to or not participating in it at all could cost you even more in the long run.

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The Importance To Get More Likes On Facebook

The consumer and user base of Facebook is currently at half a billion strong and seems to increase by the minute. Of course, this fact is actually something that has created a tremendous amount of opportunities and doors opened which allows for an amazing ability to truly capitalize on the all the aspects of what Facebook is able to bring to the table in regard to marketing. As such, there are actually quite a few reasons why a business should get more likes on Facebook and get their name as much as possible.

This very basic button on Facebook actually carries quite a bit of weight. There is no question that people are often much more influenced by what others are doing than what they would do on their own volition. As such, the more one business is able to receive in regard to likes, the more business they are often able to attract on this one powerful website.

Gaining more exposure and likability on this site has led to countless businesses and web pages to become an immediate success. Basically, this is most definitely a hyper link that should be used and capitalized on in order to gain a larger share of the market. There are actually quite a few concrete and proven aspects of the power behind this button.

When a business is able to get more likes on Facebook, they are usually followed by more without even trying. This button is actually built in on web pages beyond the actual site which allows access to it without being logged on. The more access people have to this button regarding any web site, the more chances it receives of increasing the like number.

Facebook is actually an incredible tool of marketing in itself. Basically, they take sites that are well followed and liked through trends and make recommendations to other users. This is an incredible effective and free form of marketing that is an incredible facet of any business.

Within any geographic region of Facebook users, there is often an incredible loyalty given to local business. A business must ensure they are attempting to target their most immediate consumer base. This allows for more local consumers to use the like button for that business.

When a business is able to get more Facebook likes, they immediately have a competitive advantage over others. Those with more likes often receive more referral business as well as a greater following. This allows for a tremendous amount of doors to be opened.

Want to get more likes on Facebook but seem to be looking in all the wrong places? To find the right source, this article on how to get more likes on Facebook will really pull the veil from over your head.

How To Get More Likes On Facebook Without Stress

Many people use Facebook as a means of promoting certain things. With this being the case understanding how to get more likes on Facebook is important. It is best to note that there are a number of different methods that people use to get likes but not all of them may suit your needs.

It is possible to buy Facebook likes from certain companies. This is perhaps one of the easiest means of getting likes but will cost you. The cost will depend on the company you are going to use and what package they will offer you. A lot of the companies that sell likes will have packages that you can get. It is best to look at these packages when you are buying.

If you don’t want to buy likes but are willing to spend some money then you can use Facebook advertising. When this advertising is completed more people will see the page and add a like to it. When using this advertising you will find that it is possible to target your ad to certain users. Different packages are available for you to do exactly what you want with this advertising.

Of course not all the methods will need you to spend some money to get them done. One of these methods would be to join a group that is relevant to the page you want likes for. Once you have joined the group you can then promote you page within the group. This will get more likes as the target audience is already interested in something similar.

Try using the friends you have on your account to get the likes you need. When you start a community page you will find a button that offers to suggest the page to your friends. Using this button is a good idea as your friends will probably like the page simply because it came from you. However, one thing to remember is that not all of your friends are going to do this.

Making your page stand out is also a great way to get some likes. Make the landing page interesting by having a good title which is catching. Many people have found that a controversial title helps attract people to the page. You should also make sure that all your spelling and grammar is correct. Many people will not even think about liking a page if something is not spelt correctly on the page.

The methods of how to get more likes on Facebook are things that need to be looked at. As there are many different methods you will need to choose the one that suits you best.

Learn how to get more likes on Facebook at this outstanding info portal. If you can master how to get more likes on Facebook then you’ll never need to work again, or very hard at least!

categories: how to get more likes on facebook,get more facebook likes,facebook likes,facebook,facebook marketing,facebook advertising,marketing,advertising,social media marketing,social media,usocial

Get More Facebook Friends Now

When you first go onto Facebook you look at your tiny friends list and you think it looks rather pathetic that you have next to no friends. You can feel like the new kid at school who knows nobody and just wanders around feeling lost until gradually you get to know more people. So here are some tips to help you get more Facebook friends and quickly.

To begin with you should look at trying to find members of your family or your closest friends. They are not going to turn down your friend request and it shall give you some familiar faces to look at. It can often work out that through adding them you then find other people you know and those people can also be asked to become friends.

You can get help with adding more friends direct from Facebook and it helps you in two main ways. The first one is it suggests friends to you and these people are friends with people who you actually know. Having a common link can make people more inclined to accept your own friend request. The second way is they let you search the site with your email address book and see if anyone you email has their own account on the site.

It is also a good idea to consider trying to connect to other people who perhaps play the same games as you do. A few of these games get millions of players and there are numerous groups linked to the games so join them and ask for people to add you as a friend and you are guaranteed to get responses. It also has the side effect of boosting your game as well which can always be a good thing.

You can of course also look at joining other groups for things that interest you. There are pages or fan clubs for so many different subjects or products that the chances are they have already been created. By having some shared general interest you already have things to talk about with your new friends.

A real key to getting more friends is to be active on the website and do not think that they shall come to you. You have to go looking to find people but just remember that everyone was in this boat when they first joined and they too had to scramble around looking for friends in the same way.

So these are just a few small tips on how to get more Facebook friends. By following them you can increase your numbers pretty quickly but just remember and be involved in the site and do not think everyone shall come to you but do ensure you have an informative profile which makes people more likely to want to add you.

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categories: facebook,facebook marketing,get more facebook friends,advertising,marketing,usocial,usocial.net,social media

Don’t Waste Time Searching: Buy Your Facebook Fans!

Getting noticed and standing out isn’t easy in most areas of life and business. Facebook is no different, and if you are going to use it to promote your business you’re going to have to figure out a way to make some waves. Luckily, it is possible to do just that and in fact lots of businesses have made successful Facebook marketing campaigns. You just need to know the basics.

Find some fans. But not just any fans. They have to be the kind of fans who will be likely to show an interest in buying what you are selling. It’s no good to just collect fans for the sake of it. Always keep your eye on the goal. The point of getting Facebook fans is not to be popular; it is to make money.

The next item on your list should be to get those targeted fans quickly. This is important. Don’t let your marketing efforts go past their sell-by date, so to speak, or you’ll start to notice that your marketing campaign quickly loses its oomph. A stagnating marketing campaign is the same as a bad one. Neither will be effective and neither is worth wasting your time.

This all many seem a little tedious, but these steps are at the heart of a successful foray into Facebook marketing. It can be difficult to do this, for sure, but that’s where the really great part comes in. You don’t have to do it! Yes, you read that right. You don’t have to do any of this yourself. Web promoter uSocial.net’s Facebook marketing service allows you to literally buy the Facebook fans you want. All you have to do is tell uSocial.net what you are looking for in terms of your desired fans, and they will bring them right to you!

You have other things to spend your time on, right? Don’t waste it endlessly searching for fans. Let uSocial.net do the work for you. Don’t search for your Facebook fans – buy your Facebook fans!

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Using Facebook Marketing To Drive Traffic

To b ring your business to the next level in today’s business atmosphere, it’s crucial that you learn how to take full advantage of social media sites like Facebook. These sites are much more than ways to connect with your college roommate or your 5th grade teacher. They are, in fact, a very valuable promotional tool if you know how to use them. Facebook fans are very loyal; use that to your company’s advantage.

Facebook marketing ought to be a part of your marketing tool kit; there’s no doubt about that. If you doubt that, keep this reality in your mind: The more effective you are at promoting your business on Facebook, the more successful your business will be, period.

To get more Facebook fans to join your page (which is a crucial step in the process) you may want to offer them some kind of discount or coupon or prize for joining. It’s human nature to feel good about getting something extra for nothing, so why not capitalize on that fact to make money for your business?

The next important thing you’ll want to do to be successful at Facebook marketing is to pay attention to the feedback left for you by your fans. Don’t dismiss this as unimportant; it is fact very important information. You can take this information to tweak and change your marketing strategies to ensure you are continually meeting the needs of the people who could end up paying your bills.

You can’t go out there and just start collecting fans like trading cards, with no regard for how they relate to your business. That approach is nothing but a waste of time. To really be successful, you’re going to have to do a little bit of research and choose a criterion or set of criteria to use to determine the kind of fans you want for your business. Make sure the fans you choose relate to your business in some way, whether they reside in the same region as you, or whether they have similar businesses to yours. The criteria don’t matter as much as the fact that you do have one.

Take advantage of all of the tools Facebooks offers to hlep you stay at the forefront of your fans’ minds. Post links, send messages, upload videos — all of these tools are designed to help you stay connected. If you can manage to do that, you’ll help foster a strong relationship with your fans and instill trust in them. If you can do that, you’ll be well on your way to success.

To really learn the Facebook marketing ropes, get help from social media marketing experts uSocial.net. They’ll give you what you need to make a splash on the Facebook scene!

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Learning How To Get More Facebook Fans The Right Way

If you’ve ever ventured into the world of using social media such as Facebook as online marketing tools, you’ll no doubt have realized what a challenge it can be to get noticed. But don’t get discouraged; help is on the horizon. This article is going to show you just how to get more Facebook fans with very little effort. Sound too good to be true? Read on.

The first thing you need is a base of targeted fans. Otherwise, you’ll end up with many fans who don’t intend to buy what you’re selling, and what’s the point of that? Your aim should be focused in two places: fans in your geographical location, and those from within your industry.

You’ll also need to remember that it’s not just about how to get more Facebook fans, the name of the game is how to get more Facebook fans fast. To be effective, your online marketing campaign should work fast. The longer it takes, the less effective it will be.

Starting to feel discouraged again? Wait a second. You haven’t gotten to the good part yet. You don’t have to do any of this alone! This is where uSocial.net comes in. They’ll bring you the kind of fans you need, with no effort from you. That means you can focus your time on other things and let uSocial bring the fans to you.

The best thing about uSocial.net is that they handle all of the targeting for you. In other words, you can specify the kind of fans you want and they will bring them to you. Looking for 20-something dog owners in the UK? No problem! Just tell them what kind of fans you want, and they’ll deliver.

So, there it is: everything you need to know to take the pressure off worrying about how to get more Facebook fans. And all it took was reading this one article! You’ll never again have to waste time looking for targeted fans with uSocial.net by your side.

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categories: business,marketing,facebook,advertising,technology

Social Networking for Internet Marketing

Recently a survey conducted by eMarketer, a digital marketing analysis aggregator, concluded social networking is the number one area of growth in internet marketing. This revolutionary manifestation of emailing has a multitude of untapped business potential that can contribute substantially to the success of the internet.

Social networking sites basically provide the platform to reach out to a larger audience and a juncture to expand social circles. These sites allow you to have open communication with the people around the world; help you finding customers, listen to their opinions and understand the sentiment of the market.

While it’s true there lies a challenge to find the best suited site that meets your marketing needs, it is very rewarding when it comes to getting the word out. Let’s have a look at various social media and how they can help you as a tool in internet marketing:

LinkedIn LinkedIn is most likely the best professional social networking site. The site is exclusively built to enhance professional relationships is the number one choice when it is strictly business. You can create a profile for your company and then use it to assist with finding prospects and leads. You can create groups and have informative sessions that provide you the platform to float offers.

Facebook/MySpace Companies use Facebook and MySpace to create fan pages and to reconnect to existing customers. This medium is often considered as a passive way of selling your products and services where you are not actually promoting your products but rather building relationships.

Twitter This mini blogging tool is widely popular and is very popular with businesses. Twitter is the perfect choice for internet marketing as it is very easy to operate and yet can be used as a powerful advertising tool. You can keep a tab on what is being said about your services and products and can work to improve your branding. You can use twitter to set up meetings and to have a genuine fan following by talking about things other than business.

Blogging Internet marketers are using blogging as a very effective tool to propagate the business. Those who know the tactics are enjoying enormous success with this most profitable form. You can blog about almost anything under the sun as long as it interests people.

Social networking is a very powerful tool. If used effectively for internet marketing, it can become undisputedly the major shareholder in your online success.

Social networking is a without a doubt, a very powerful tool. If used effectively for internet marketing, it can become undisputedly the major shareholder in your online lead generation success. Learn More Here. Free reprint available from: Social Networking for Internet Marketing.

Building Your Business Online With Social Networking.

Web sites for instance MySpace, Twitter and Facebook enhanced our interaction channel that is the mode we speak with friends in distant countries, providing us with the chance to provide information and thoughts and get the possibility to tell people of and promote the services and goods being on offer in our enterprise.

Some sites like MySpace or Twitter enhanced our interaction channel that is -the mode we speak with friends in distant countries, providing us with the chance to provide information and thoughts and get the possibility to tell people of and promote the services and goods being on offer in our enterprise.

Whilst people will be clicking on your ads on Twitter, Myspace and Facebook without difficulty since they can do the redistribution of your advertisement within their accounts, you may visit the social network web sites and get the people for the job at lower charges and you will end up saving funds. The various options are open for you to select from where they are separated in different entities accordingly you see the total of growth that will be made after choosing the right customer and anyone may be able to view the option of marketing.

Social networks web sites normally identified as freelance stocks or outsourcing sites allow anybody who wants to offer these products to the people who would require those to post their profile to so that you may draw the appropriate customers to your business in.

While people will be clicking on your ads on Twitter, Myspace or Facebook without difficulty since they can do the redistribution of your advertisement within their accounts, you may visit the social network web sites and get the people for the job at lower charges and you will end up saving funds. The various options are open for you to select from where they are separated in different entities accordingly you see the total of growth that will be made after choosing the right customer and anyone may be able to view the option of marketing.

Social networks have become very popular so it is no wonder they are used in internet marketing. As Facebook is one of the most popular networks, Facebook fans are in demand today. Those who also would like to get such fans are recommended to visit this Facebook fans site.

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The Basics of Using Social Networks to Promote Your Site

Social networking and social media are some of the biggest buzzwords in the internet industry today. No web designer or website owner can ignore the importance of social media or underestimate its value to a business. Through social media, the Internet has become a tool that even small businesses can use to impact the marketplace. Simply using the social networks available and knowing what type of information to put out can make a small business as competitive as the major players in an industry.

Understanding Social Networks

Even the most traditional salesman will tell you that the best way to grow a business is through word of mouth referrals by existing customers. The reason for this is that existing customers who are happy with your product or service have no hidden agenda when recommending your business. They are already benefitting from the product or service you offer to them. Their recommendation therefore has more credibility and is perceived as more genuine. In the traditional sense, a social network is a group of friends, friends of friends and so on. It could also be a group of customers and their friends. Often these networks link up as you discover you know the same people that some of your friends or customers do. Social networking sites have taken the same concept and enhanced it. Through the Internet, you can now link up with people across the globe. The link can also be through a variety of interests. It could be sport, work, business, family, friends or simply a topic of interest. For a business, it simply means that you have access to an almost infinite amount of potential customers. It makes sense therefore to tap into social networks to promote your site.

Why Social Networks Are Beneficial

Social networks provide a vast amount of resources. Think of it as a giant brainstorming forum. Different people have different ideas, sources of knowledge and individual experiences. Social networks provide people from all around the world an opportunity to tap into each other’s resources. So why is this of value to your business? The answer is because people want information. They want solutions to their problems, advice on how to go about things and new ways to do things that will benefit them. When you are selling a product or service, you are providing your customers with something that will benefit them or provide them with a solution to a problem. Social networking gives you the opportunity to provide information to people and then guide them towards finding the solution by visiting your website or getting in touch with your company. On a social network, you can build a profile that can be accessed on the web. It can either be a personal profile or business profile. Through that profile, people can access information about you, your business or your products and services. They can also share the information with their friends and network connections.

Which Social Networks Should You Be Using?

One of the first social network sites to make a big name for itself was MySpace. It was a personal social networking site where mostly students connected with one another. YouTube is a major portal for sharing videos and a whole range of interesting information. You can do an online search for just about anything, from “how to tie a toga” to

“redecorating your home” and you will be sure to find a vast number of informational videos available on YouTube. Perhaps the current leader in the field of social networking is Facebook. Initially, it started as a student networking platform at Harvard University and is now one of the most widely used forms of social media on the Internet. Twitter is another valuable social media tool, most widely used by people with internet connections on their mobile phones. On Twitter, it is a short message format that allows followers to see what a person or business is up to. It’s a concise and easy way to keep in touch with your customers.

How Can You Use Social Networks to Your Advantage?

Start by creating a profile page on a variety of social networking platforms. Make it interesting and informative. Then share this profile with as many people as possible. Invite friends and customers to link up with you and encourage them to invite their friends. Your next step is then to create a series of interesting articles or videos relating to your business, industry, products or services. Post these articles on your profile or create links to them. In this way, you will be providing people with useful information that links back to your website and taking advantage of social network capabilities.

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Building Up Your Internet Presence With Social Networking.

Anyone can build their marketing campaigns by advertising it on social networks web sites. By outsourcing, you may tell more people than you expect regarding the business and market or advertise your enterprise using the cheapest ever rates. Off-shoring implies that you have various users to post your adverts to additional different users or their own associates on these social networking sites.

You may build your marketing enterprise by advertising it on social networks web sites. By outsourcing, you may tell more people than you expect regarding the business and market or advertise your enterprise using the cheapest ever rates. Off-shoring implies that you have various users to post your adverts to additional different users or their own associates on these social networking sites.

Social networks web sites commonly recognized as freelancer markets or otherwise outsourcing sites made it possible for anybody who wants to provide these products to the market that need them to be able to submit their information so that you can be able to select the proper clients.

Some web sites within the social networks may be commonly recognized as freelancer markets or otherwise outsourcing sites made it possible for anybody who wants to provide these products to the market that need them to be able to submit their information so that you can be able to select the proper clients.

Social network is the trend currently as it not only made a contact easy however has equally facilitated the socialization among different people regardless of sexual category and location. Social networking sites for instance Twitter and Facebook enabled people to meet groups of people from different continents.

Social networks have become very popular so it is no wonder they are used in internet marketing. As Facebook is one of the most popular networks, Facebook fans are in demand today. Those who also would like to get such fans are recommended to visit this Facebook fans site.

Simple Facebook Business Tips Can Net Huge Results

When you’re business has reached the point when it’s time to start reaching out for a more targeted audience, get additional exposure, and build a better brand then your business has reached the point when it’s time to start leveraging the power of Facebook. There are tons of businesses, both big and small that are using Facebook to increase their business and get more effective at their marketing. One of the great things about marketing via Facebook is that it enables businesses to build a more personal relationship with potential and existing customers. Read this article to discover three great ways Facebook can be used by you to build your business even stronger. Link Building is the core of any SEO campaign and it is something you must know if you want to get free traffic.

1. When you create a page for your business on Facebook, you have the ability to have your logo displayed on the page. This is an area that is not utilized by most people, but it should be used more to effectively create a brand. Do not put up a image that relates to your niche, but one for your business. Remember that using the full amount of space is very important when displaying your logo. In other words, Facebook allows you to have a logo that is 200px wide by 600px long. So do not opt for placing a smaller logo in the corner in error because this will not add anything to producing your brand. When somebody visits your page, they should feel your company’s presence with your logo, something that not many realize.

Use polls and quizzes to draw visitors in and encourage subscriptions.

These apps serve many purposes and are a simple matter to include on your fan page. Utilizing these apps will help you in the long run because your page becomes more interactive and engaging. The type of app you want isn’t always available for free, if this is the case you might consider outsourcing the labor to get the job done. Which apps will work better for your business depend on the type of business you own. Jon Leger had done it again with Instant Article Wizard which is the best solution for automating your article research.

There is no need for a business to set up a full profile when they have the benefit of fan pages instead. these “fan pages” are masterfully created to cater to businesses and their specific brands and popular figures. Setting up a profile is an option for you if you’re an individual. There is no limit to how many fans you can have on a business fan page but personal profiles are limited to 5000 friends. You have more access to statistical tools with a fan page so you can track your followings in a number of ways. For best results use these stats to teach you how to tweak your approach for better benefit to your promotions. Your fan page lets you reach farther than you’ve ever dreamed possible from a marketing perspective. All in all, if you’re not utilizing the Facebook platform to grow your online business then you’re leaving a lot money on the table. You need to step on it now, get these tips into place so that you can see the benefits Facebook can provide to your business.

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Social Networks To Assist You With The Marketing Strategy.

When your potential clients will be viewing your advertisements on Myspace, Facebook or Twitter with no trouble since they may do the posting of your ad within their accounts, you can go through the social networking web sites, so you may spend less funds and get the freelancers at cheaper charges.Various applications are accessible for anyone to select from being divided in different categories where anyone may look at the choice of marketing and everybody can see what the sum of growth is made after choosing the appropriate person.

Whilst your clients will be viewing your advertisements on Myspace, Facebook or Twitter with no trouble since they may do the posting of your ad within their accounts, you can go through the social networking web sites, so you may spend less funds and get the freelancers at cheaper charges. Various applications are accessible for anyone to select from being divided in different categories where anyone may look at the choice of marketing and everybody can see what the sum of growth is made after choosing the appropriate person.

Not merely social networking has made a contact to be absolutely trouble-free, however it has also enhanced the communication diversity among diverse social groups regardless of sexual category and distance. Social networking sites for example Facebook or Twitter have enabled people meeting other different people from different places.

It is quite possible that you may enhance your company by marketing it on social networks web sites. If outsourcing, you will be able to promote and market your enterprise by the non expensive charges and inform more customers than you may think of regarding the business. Off-shoring means you have many people to publish your adverts to their friends or additional different people on such social network sites.

Networks such as Facebook, Twitter and MySpace changed our messaging aptitude i. E. -the way we talk with people in distant countries, supplying us with the chance to share various data and prospects and the opportunity to tell people of and promote the products and services that are on the list .

Facebook has become such a popular social network that it is little surprise Facebook fans have been involved into internet business and marketing. People use such Facebook fans to promote their goods and services, to attract visitors to their sites and increase their ranks in search engines.

Making Money With Social Networks.

Social networks have grown immensely these days with everyone beginning from mums and husbands, and down to teenagers using them. Not only may you be able to get new friends and partners on these sites, but you can also gain money if you use them correctly. The network organization in a social network can be much more effective than other methods online simply because people are inclined to be more susceptible to a familiar face.

One may easily set up a professionally looking profile, it should be as effective as the showcase of your shop is, and therefore, it has to look good. Your objective consists of creating the professional and well developed image for your own as a person and for your business as well. You should write also about your professional life activities, for as much as you can and also your business experience if you have one.

Earning money with social networks has all to do with relations and the key should lie in trust to your friends and partners. Never try to sell on social networks, the majority of people condemns it, and it is classified as spam, people won’t appreciate your opinions or thoughts if you produce spam. The key to success with social networks should be in “becoming an expert” in your particular niche of the market.

The value of this idea is more than that of a simple business instrument so try to offer people the decision to their problems and you will notice that you soon become respected.

When you understood it correctly, the business communication with other people through social networks becomes very easy considering the fact that the majority of people would spend socializing ten to fifteen hours per week on Facebook, Twitter, MySpace or YouTube. And if you could do virtually the same while building your won business, wouldn’t that be awesome? People buy from people whom they love and trust or the person of the power, so become their ‘friendly’ expert and you could be on your way to internet riches.

Social networks have become very popular so it is no wonder they are used in internet marketing. As Facebook is one of the most popular networks, Facebook fans are in demand today. Those who also would like to get such fans are recommended to visit this Facebook fans site.

Earning Money With Social Networks.

Social networks have grown immensely these days with everyone beginning from mums and husbands, and down to teenagers using them. Not only may you be able to get new friends and partners on these sites, but you can also gain money if you use them correctly. The network organization in a social network can be much more effective than other methods online simply because people are inclined to be more susceptible to a familiar face.

You may set up a professionally looking profile, it should be as effective as is the front of your shop,and therefore, it must look good. Your objective consists of creating the professional and well developed image for your own as a person and for your business as well. You should write also about your professional life activities, for as much as you can and also your business experience if you have one.

Being able to earn money with social networks has all to do with relations and the key should lie in trust to your friends and partners. Never try to sell on social networks, the majority of people condemns it, and it is classified as spam, people won’t appreciate your opinions or thoughts if you produce spam. The key to success with social networks should be in “becoming an expert” in your particular niche of the market.

Value of the idea offered to the people is more than that of a business instrument so try to help people with decision to their problems and you will notice that you soon become respected.

When you understood it correctly, the business communication with other people through social networks becomes very easy considering the fact that the majority of people would spend socializing ten to fifteen hours per week on Facebook, Twitter, MySpace or YouTube. And if you could do virtually the same while building your won business, wouldn’t that be awesome? People buy from people whom they love and trust or the person of the power, so become their ‘friendly’ expert and you could be on your way to internet riches.

Have you ever imagined that Facebook fans can be used in internet business? Now it is real. Internet marketing is a very creative thing where practically everything becoming popular and attracting visitors is used. So don’t lose this opportunity and get your Facebook fans.

Using traditional forums to create good quality links.

SEO Training – finding good links and getting link juice should you listen to commentators in the last 10 years then you would be pardoned for thinking that web 2. Web-sites such as Face book and MySpace were the only means people today could communicate online. It pretty much seems that before these two sites appeared all we could accomplish was send emails as well as phone each other. But this does the web a great injustice because way before social networking came out there was already a large, flourishing network of like-minded individuals communicating and collaborating in many varied ways.

One of the most common techniques of discussion and one which is certainly booming these days is the ‘forum’. Forums are essentially discussion boards where folks might start off a ‘thread’ and other individuals add to it, or perhaps merely begin a big debate regarding the topic at hand. Because of the substantial range of topics in the world as well as the massive quantity of people with access to the Internet, generally there is usually an almost unlimited quantity of boards in which you could end up being a part of, several currently being much more popular than some.

Boards can certainly be especially positive to the Google domination strategy for the reason that they could achieve not one but two functions in our mission. Firstly, they can certainly often be an excellent place to get hold of one-way links through (and hyperlinks support your search engine ranking) and secondly, as a result of friendly conversation one may potentially acquire brand-new prospects along with fresh clients.

However attaching back links to the community forum messages is mostly a major ‘no’ within several forums, therefore a lot like social networking, you have to be a little touch clever concerning it.

One part of the website that a lot of boards contain in common will be the ‘signature’. This is the part of code that is added to each and every post you make and often you are able to add back links to it. A word of warning though – certain boards frown on adding signatures early on and it’s worth getting involved in the discussion board initially and getting a little bit of a name for yourself before contributing any. In fact, many forums impose a principle where you have to have posted a particular quantity of comments before they’ll permit you to put some kind of signature to your articles.

What you need to keep in mind will be that when you find yourself involved in some kind of community forum, you will be essentially a guest on their system and if you do anything at all which goes against their own policies or even ethics, they’re quite inside of their own rights to remove anyone from the forum. There’s additionally something more important to be cautious about – the ‘no-follow’ tag.

The Online world of forums is actually separated just about consistently between folks that adore visitors and their hyperlinks, and those who don’t. It’s a chicken and egg issue simply because those who might actively encourage you to place links on their internet sites can finish up getting a great deal of visitors and for that reason an abundance of hyperlinks themselves – increasing global recognition, however they would likely also get an awful lot of junk.

But those who don’t like everyone leaving hyperlinks or merely make it really complicated to do so may lose out on a lot of site visitors. At the end of the day, it really depends on the subject of the site and whether it’s monetized in any way. Some of those that don’t like you leaving links will sometimes give each link an attribute that was introduced only a few years ago, the ‘no follow’.

This attribute is entered as part of a standard link and is notified by the code reel=’no follow’ near the ‘anchor’ tag. What this does is tell search spiders (the routines that search engines send out to examine the web) that the link it is about to look at should not be ‘followed’, in effect it should be ignored…

Now, many SEO experts disagree as to whether this actually means a link using ‘no follow’ is completely pointless and some will show evidence that shows that it does actually make a difference and shouldn’t be discounted completely, however most will agree that if you’re going to look for links, make more of an effort on those that don’t use this attribute.

So now we just need to find out how to discover whether it’s no follow or not and luckily it’s easy, you see the source of the page that you’re viewing will give the game away. If you’re using either Internet Explorer or Firefox this is easy, simply click on the ‘menu’ item and choose ‘view source’. You’ll be presented with what may look like a bunch of scary code but all you need to do is hit ‘ctrl-F’ to bring up the ‘find’ command and do a search for one of the links on the page. Then, simply look for ‘reel=no follow’. If you find it and you’re just looking for links then you can move on, but if you want to stick around because you’re interested in the subject – check it out a bit deeper.

They are less likely to be full of spam and therefore worth more in general social networking. Also, it could be that they allow links after you’ve given a bit back to the community.

So that’s it really. Investigate and analyze your link building techniques and you’ll find ways to increase your website’s SERPs without breaking the bank.

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How To Setup Your Strategy For Twitter Marketing

Twitter is a great way to grow your business and create social buzz around your brand, product or services. I have personally used twitter to grow my business and develop new relationships that have since turned into business partnerships. It is a way to interact with your customers and find out what their biggest challenges are so that you can create products and services that serve them better and that create more loyal customers and fans.

Twitter is about building relationships and connections with people who you can serve. That’s what it come’s down too, that’s all it is. Most business owners hear about twitter on tv or in the media and they think of it as a great marketing tool to get the word out about their company. This is not the way you want to approach social media marketing or twitter marketing. If you see twitter as nothing more than a broadcasting medium to get your marketing messages out then you will sadly fail and not see much benefit or results from it.

You can use twitter to share what your company is doing or what products or services you offer but if you do that too often people will begin to unfollow you or stop listening because people don’t connect with companies, they connect with real people. If you continue to not deliver value and connect with people you will see better results on twitter and people will be more receptive to your tweets. They will click through and visit your website more often, and buy more products as well.

Online marketing can be complex and confusing and social media marketing through sites like twitter, facebook and youtube can be even more confusing if you don’t know how to approach it and what to do exactly. You can learn a lot just by following other companies and seeing what they are doing but often times they are doing some right things and some wrong things. I have learned so much about social media marketing in the several years I have been doing this and would like to share with you how you can make your twitter marketing strategy more effective.

I created 3 free videos that will teach you how to gain twitter influence and build your following on twitter to have an impact with your brand and be the go to brand in your market. You can get those 3 free videos by going below and clicking the link below to visit my website.

We’ll see you on my website, take care and have a great day!

David King

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How to Use Facebook to Boost Your Online Shop?

If you are planning to get into eCommerce and start an online shop, it is good to anticipate of moving your online store into social media platforms. One of the social media that is commonly and widely used is the Facebook. Apparently, millions of people spend their most of time in Facebook that is why you can reap huge rewards if you will use this social network in boosting your sales.

This social network media allows online shop to promote the business in its site’s page. In this way, the million users of Facebook will recognize your business. Eventually, your sale will increase once you attract prospects to patronize your shop. Make sure to follow the regulations of this social network media s that you can take advantage on its benefits.

Using the Facebook would help you to get full access to your target niche. Whether you are looking for local or foreign clients, this social network media offers you a great way to do so. This will also help you to have more exposure and at the same time you can give more information to your customers on a regular basis. All you have to do is to create a fan page or personal page for your business. Keep in mind that your creativity would help you in increasing your income.

You can use the different Facebook tools to promote your online shop. On the othet hand, other features of the social media are protected like the CSS and HTML codes. That is why you should be clever in using this site for the online shop. When you utilize the Facebook for your online shop you can promote your products inexpensively. The site allows you to post photos and videos of your products, write notes as well as tag other users.

This social network media really boost your online shop because all the uploaded products appear immediately on all the news feed of your clients. Thus, your clients can help you in promoting and marketing your business. It could be possible by spreading the news and through word of mouth you can eventually obtain new prospects.

Existing visitors of your regular site can have the chance to follow you in Facebook by putting icon button in your site. Once they click the button they can find your online shop while using the Facebook. This is one way of marketing campaign that is inexpensive.

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