Whether you’re launching a brand new website or redesigning and existing one, it is important to get your Search Engine Optimization (SEO) service provider involved early. While offsite SEO is extremely important to search engine rankings, onsite SEO is equally important. Things like the XML sitemap, keyword selection and placement, and title tags are all extremely essential criteria which will get seen by the search engines when they spider your website and make it rank better for relevant searches.
Other essential problems that will be resolved by early involvement of your SEO provider include the platform for your website and also the programming language. Should you go too far with your website development or redesign before consulting with an SEO firm, you might end up having to backtrack within the web development process to make the website SEO friendly.
The business that designs and develops your new website could be the exact same one that provides you with SEO service, but this is not essential. If you choose a website development company that doesn’t do SEO, then ask them for their advice on SEO companies they’ve worked with within the past. This will stop egos from obtaining involved and create an atmosphere of collaboration in the development of your new website. There also may be a discount arrangement between the SEO service provider and also the website development firm.
Conducting the correct keyword research is critical to the success of your new website. If your objective is to turn your website from a cost center into a profit center, then correct keyword research is critical to effective SEO implementation. If your SEO provider doesn’t offer your website development firm with their keyword input prior to the site is laid out, you’ll end up going back and rewriting much of the content to make it SEO friendly. This won’t only be costly, however it will probably delay the time it takes for the search engines to view your website as worth listing at the top of their results.
Before your new website goes live, your SEO provider ought to review the site by doing a simulated spider crawl. This will check for errors like broken links and poorly formatted title tags. Additionally, the SEO service provider ought to review every traffic-creating page for correct keyword integration and content. They may also begin building your linking infrastructure at this stage by creating onsite links and offsite links back to your relevant content.
Overall, early involvement of your SEO service provider will save you time and money in the development of a new website or redesign of an existing one. It will also permit your website’s rankings to improve earlier making your website a cash generating machine rather than just a drain on your company’s budget.
TBS Media is a Las Vegas SEO company and Las Vegas web development firm that provides top tier digital marketing services.
