It is a sadness that techies are regarded as being in someway odd or bizarre. Our culture is now at a moment where it is predicated almost completely upon people who would be seen as geeks by those who think of themselves to be un-techie. And yet for everything from search engine optimisation to building the most useful and complex IT systems it is the army of geeks that turn them out. When you consider the least geeky kinds such as armed forces personnel, their lives rely upon the astonishingly clever weapons they use. The Apache helicopter for example is made to identify and prioritise hundreds of targets constantly and can launch a missile that will find it’s own point of entry into the building it’s been pointed at. Systems built by the techies.
If somebody was a low level techie, then working for an affordable SEO company would be perfect as a technical knowledge isn’t necessary but if you are highly capable already but wanting to do more, then getting into software consultancy is the direction to go. But, focussing on search engine optimisation as a hugely crucial operation, making the client’s webpages visible to their potential customers is the difference between the company surviving or not. The advantage a skilled affordable SEO company gives is that for a controlled budget, the links to the site can be presented to unlimited visitors. Ad-word campaigns with a fixed daily limit have the built in downside that when the maximum limit is reached, the link is no longer displayed and you still pay whether the visitor buys something on the site or not.
Having done, and going on with, software consultancy too, I can state with some certainty that it is far less pleasing although the greatest fun bit is having written the program, testing it and discovering the sections that don’t work and fixing them. That really is a delight in spite of the regular annoyance when you can’t understand why it isn’t doing what it’s told to be as after a while you just know that the solution is very obvious and looking you in the face.
But the software consultancy I mainly do now is advising small business on the software they use in their work and how they can sort out the best and up to date versions and updates. So many firms I have found use prehistoric versions which aren’t really up to the job, specifically when they pass files and data with clients, suppliers and other involved bodies as the day will dawn when they can’t open a file properly. Which can be embarrassing at best, and dangerous at worst since there will be a stop on any work until the situation is fixed.
But the finest thing by far, is search engine optimisation simply as it is such an important service and although it is something of a black art, it is fairly straightforward and highly rewarding. And, as long as one stays an affordable SEO company, the relationship with the customer should be a long one as the process is continuous to get the client’s site at the top of the search results and then keep it there. And because the nature of the job is predicated on results then expenditure can be controlled, and if required, extra pages can be added to the SEO portfolio.
The customers may be the manliest individuals known among the populace, they could be the picture postcard of cool and sophistication, but it’s the techies that keep them supported but, happily they will be well out of the way, unseen but essential.
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categories: search engine optimisation
