When an article is published itwould usually describe the product or case in detail. At the bottom of the article you should or will fine that it contains a resource box, or a form of a signature that describes who created the article.
A resource boxwill also be referred to as a signature box, Which will promote the authors bio and links that generally pertain to a blog or website. You will always find a resource box or signature box provided for you by the article directories, for articles that you wrote to be submitted to article directories. (Side bar; using a article submitter canwill make submitting your articles to directories a whole lot easier)
A good resource box or signature box will include your name, your website address your unique selling proposition and a call to action to invoke people to purchse your product. However, quite frequently it brings forth very little traffic due to an inefficient resource box.
Two of the biggest problems are;
1. The resource box contains irrelevant links, when it should contain links back to your web site This is necessary when readers like your article they may want to read more about what you have written. This is also a great way to build one way links back to your web site , increasing your internet marketing online presence.
Quite often people will use irrelevant links for various reasons, which ends up sending potential traffic away from their website .
2. The lack of a very good reason to click on your web site site link is the other reason . Very frequently readers need a good reason other then the content of the article or even the product itself to attract them to your website.
In fact In truth they want to know what the advantage is to them to visit your website. Give them a reason , describe a discount or free report that is available when they visit your website . The thought of something free can be reason enough for readers tovisit and check out your website and generating more traffic.
The goal is to drive traffic to your website, so make sure you put some thought and effort into the resource box or signature box if you prefer and don’t just throw it together.
