According to Top Producer, 1% of Buyers Find homes by home books, 4% Newspapers, 24% Signs, and 71% by Internet. Because the internet is by far the number one source people look for real estate information, this is where focus and advertising dollars ought to be. Here are five steps to real estate search engine optimization.
* Select a good domain name. Having a domain name that is keyword rich will rank much more easily than domain names that do not have keywords. Good real estate domains should also be easy to remember so visitors will come back again and again.
* Discover keywords internet searchers use. By understanding what people type in search engines, you can better optimize your website. A great tool for discovering popular keyword phrases is the google adwords tool. This tool will help you discover content ideas you would otherwise not have thought of. Understanding common keywords used can also help in the selection of your domain name.
* Create Content. Write as much information as you can about your real estate market. In your writing, include the keywords, the things people will type in google as Titles, and headers in your writing and blog posts. Also make sure images you use have alt tags that include keywords.
* Get Incoming Links From Other Websites. Some of the easiest ways to get links from other websites is commenting on other blogs, creating social network profiles, and writing press releases. You can also ask mortgage professionals, home inspectors and other related industries to add your website link on their websites.
* Use tools to evaluate your optimization. There are many valuable tools online that can give you estimates of how well your website is optimized, and what factors you can do to improve your rankings. One such tool is found at WebsiteGrader.com
* Domain Age. Google wants to see domains that have age, and that are built to last. They like to see a website that is going to be around for a while if they are going to rank them high. A simple way to help this out, is to simply pay a few bucks, and renew your domain now even though it may not be expiring for a few months.
For some great examples of search engine optimized real estate websites visit Homes for Sale in GA, or Homes for Sale in Saratoga California.
categories: real estate,real estate websites,real estate marketing
