The government spending review being presented today will, according to the Labour Party and the media, result in the slashing of hundreds of thousands of government service jobs. This has reminders of the echoes of the 1980’s though the position is much different as we are not having the collapse of major industries at the same time. And this will provide a choice for the fleeter footed civil servants to try getting ready by learning new skills. One that I would heartily propose training in is search engine optimisation.
This search engine optimisation is a means by which internet websites are aided to get the target of putting the relevant pages of the site to the summit of the Google search results, based on the keywords that searchers may choose to search on, paired with the description of what the target website does. Folk looking to endorse their site will seek out an affordable SEO company who will perform the work in 4 ways.
The 1st is to decide what the best keywords for the site are. They may be exacting to a product or genera to do with the business that the customer works in or geographical area if that is a factor. The website owner and affordable SEO company will agree on a list of keywords which the affordable SEO company will then go about promoting.
The next task is to carry out search engine optimisation investigation on the pages by looking to decide which pages will benefit most from the listed keywords and then incorporate them in both the hidden (HTML) text and that visible to the site visitor, including the wording describing illustrations used in the page. They may also recommend altering the web address to make it simpler for the search engines to locate and match. When all of this is done, a report will be passed to the client explaining the amendments to make and then this should be given onto the website owner’s software consultancy to make the amendments to the pages.
After that the bulk of work of the search engine optimisation will get underway, which is to produce articles and blogs which will be on the keywords and contain links back to the target pages. This task is what will continue for the long term, since the more links that the search engines can discover to the pages, the more relevant it will rank them to be and thus the further up the results table the customer site will go. Each article will then be published onto hundreds of suitable blog sites, article banks and others, each in a different, unique form and it is these that will gradually be picked up and ‘read’ by the search engine spiders.
Although the early work of search engine optimisation can be carried out by a software consultancy when they create the original website, they can’t output the massive bulk of articles and links to the customer site which are what actually do the task of enhancing the website and which is why the customer needs to engage an affordable SEO company to do this work for them.
So the possibility for those facing the loss of their jobs is to educate themselves up in the skills for search engine optimisation, and then alternatively look to find an affordable SEO company to work for or, indeed found their own which is not difficult. The crucial aptitudes required are to enjoy creative writing and the imagination to be able to write many pieces on the same theme. The specialist knowledge of what happens in a webpage is not needed bar a very small and easily learnt bit of HTML which will be very infrequently necessary.
There are hundreds of thousands of possible customers who will gain advantage from search engine optimisation, it’s a target rich environment. Get in it.
To find out more about Search Engine Optimisation and the advantages it can bring, visit Osiris Web Services
categories: search engine optimisation,affordable SEO company