Internet Marketing is also well-known around the globe today as “Online Marketing”, “Electronic Marketing”, “Web Marketing” and “I-Marketing”. Simply understood to be a type of marketing of products and services over the World Wide Web, Online marketing continues to bring impact towards the global media. Website marketing is effectively done through selling products and services via wireless media such as landline and mobile phones, e-mails, blog sites and even social networking sites. Online marketing can also be carried out by using “Electronic Customer Relationship Management” or ECRM systems. Marketing through the internet is a work of all the basic technical and creative aspects of the World Wide Web consisting of development, sales and designing.
Online marketing also refers to the alternative form of media placement carried out by using Search Engine Optimization (SEO), Search Engine Marketing (SEM), marketing strategies classified within the “Web 2.0” program as well as banner advertisements and “Customer Engagement Cycle” management. The New York Times published a projected number of user data from Internet-based companies around the globe in 2008. Based on the publication, about four to five varieties of company website interactions gained several advertisement hits from online marketing networks. Online marketing is often linked to five business models.
The models are the following:
* “Blackhat Marketing” is a kind of website marketing which allows the employment of affiliate marketing online offers from ingenuous strategies of web traffic drives. The strategy used in Blackhat marketing are normally present in spam advertising and SEO result pages.
* “Affiliate Marketing” is a web marketing process which allows a certain product or service to develop a single entity in targeting active clients or sellers in relation to sharing of profits. The entity of the product or service provides several marketing materials which include affiliate links, tracking facilities and sales letters. Majority of affiliate marketing strategies or methods came from e-commerce business programs and its affiliates.
* “Local Internet Marketing” allow small online advertising companies to work with the usage of Internet in building marketing relationships worldwide. A good example of local internet marketing is utilizing social networking tools, online promotional strategies and directory listing for local advertisers.
* The “E-Commerce” online marketing model is where promotional goods or services are directly sold through “B2C (Business to Consumers)” or “c2c (Consumer to Consumer)”.
* “Lead-Based” online marketing will come in an organizational pattern that regulates marketing value by obtaining prospects from online advertising sites.
The techniques found in internet marketing today are believed to have been radically plagued by technological advancements from global media as well as telecommunication companies today. Many online marketing firms shifted the operation of “Advertising Methodology” to advanced multimedia devices using software tools such as Adobe Flash, Javascript and HTML. Based on an investigation from the Pew Research Center (PRC), 74% of US-based adults which range from ages 18 to 55 use the internet in selling a product or service. Studies from PRC also show that 60% of the American population uses broadband services.
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