Tag: web content

Easy Methods To Write Content for Your Firm’s Website or Blog

Law firm internet advertising begins with an inherent disadvantage regarding the content you are writing for the website. This is because the material is intricate, detailed, and requires an advanced degree to understand completely. The content on your site is confronted with the unenviable responsibility of explaining, in layman’s terms, very sophisticated subjects while at the same time confronting the short lived attention of internet users.

It is critical to understand that writing content for the internet is unique and should be approached differently than other forms of conventional writing.

Successful attorney internet advertising involves being familiar with how to craft internet copy

I am going to talk about creating website content from the perspective of usability and engaging your viewers. While it is also beneficial to know how to write website content for search engine optimization,I am going to reserve that topic for a different blog post.

The following are a number of ideas to keep in mind when writing copy for your firm’s website and/or blog:

Individuals reading your website glance over the web pagesthey do not read them – Keep your paragraphs and sentences simple. Make use of headlines and bolding that spotlight your primary messages.

Utilize bullet points – Individuals enjoy lists online. Whenever lists and bullets are utilized correctly, a customer can more quickly look at and absorb the information you provide.

Be conversational, less “markety” – I consistently emphasize that people prefer to purchase from other people, not faceless companies. This is certainly legitimate when offering professional products and services. Be sure you compose with your voice, while keeping a professional tone.

Stay away from legalese – Not only doesn’t the average joe have an understanding of it, but these people will swiftly write off your content and move on to another site. Interest is short lived online, if a prospective customer does not comprehend what you are saying, they will immediately go somewhere else.

Use photos, video, and drawings in your content (where applicable) – This tends to make your articles much more visually interesting and pulls the readers in.

A wonderful book to check out on the topic is Net Copy by Nick Usborne. It is a fast read that addresses how to approach writing for the web.

Having a more detailed look at the content on your firm’s website will boost the success of your lawyer internet advertising.

Finding the right specialist to perform seo for your legal practice can be challenging. Talk to one of our local website professionals to learn about how seo for your legal practice works.

categories: legal writing,website content,copy writing,web copy,web content,internet content,writing,articles,internet,blogs,posts,legal,lawyer,attorney

Local Search Marketing Gets Results

Local search marketing is a term that is being used more amongst business owners wishing to succeed online by appealing to a local audience. This means that the traditional marketing methods are not as sufficient as they used to be. These traditional methods include the Yellow Pages, referrals, and the purchase of advertising space.

This is unfortunate for traditional marketing because their effectiveness has been reduced, but has resulted in a higher demand for web design. But one major issue is that small businesses tend to not optimize their websites to work on a local level or even a nationwide one.

When it comes to local searches, this is important if there is a physical store front. Many individuals turn to the Internet to seek out a certain type of business or service in a certain area. What they will do is type in the area they are searching and the service they are searching for. When the results come up they are most likely not going to look beyond the first few pages, which is where a business wants to be shown.

Without that goal of being on top, there are a lot of customers that do not see companies that could help them. This means lost money for those companies. Since the Internet is the number one way to gain customers, it is important to have a presence. Over half of individuals have dropped the phone book and turned to the speed of the Internet.

As for how to rank well in search engine results, business owners have to cover every service that they offer and use them as keywords. However, the keywords do not mean anything in local searches without a geographical identifier. For example, a lawyer in New York may use the keywords New York lawyer. Nevertheless, this may not be specific enough, so they may use New York bankruptcy lawyer.

It is good to use keywords that can loosely define the business, but also heavily use those that define it well. There may be a lot of competitors in a particular niche, so using geographical locations such as the city, state, and the zip code can help a great deal. These keywords can then be used in different strategies.

The other strategies that exist include pay per click advertising, social media, blogging, and much more. But in order for any of this to truly work, the website also has to entice the visitor to want to obtain more information. First page results can be great, but a functional website will make all efforts even more effective.

So it does pay for a business to have a website that utilizes local search marketing techniques. With a website that offers valuable information, while being properly optimized, there are positive results to be had. Consumers simply are not reaching for printed materials anymore.

Appeal to local audiences with local search engine optimisation. Get the ultimate inside scoop now in our overview of SEO Australia.

Local Search Marketing Help Guide

Up until now, local search marketing was one of the components of conventional SEM. But with the advent of smartphones and location-based apps, the flood gates have been opened there is now no limit to the potential. The bottomline here is that location based SEM is the future, so there’s not much point in trying to ignore it.

Practically speaking, there are many similarities between location-based and traditional SEM, when it comes to improving ROI or response rates. Keyword research is a critical issue in both cases, and the tools used to build keyword lists are also the same. The only difference may be that awareness of the location’s layout and the culture may help finetune it better.

Another aspect that is specific here is hosting the site on a top level country domain (TLD) and using a local web hosting company. So a site that caters to UK-based consumers has to be hosted with a UK based hosting company and has to use a domain that ends with co.uk. The web pages load a lot faster, and the site shows up a lot more in the search results for consumers from the UK.

On a related note, it’s important here to mention the company’s full address on the home page (usually found on the bottom of the page) and also on the contact page. If possible, ensure the address is found site wide on every page. This helps because many of the engines have a ‘search near me’ facility which only works if the page/website/company has an address.

As for the actual campaign, this has to be a mix of strategic placements and keyword buys on the big three and also local engines (if there are any). Also do some research to find the major websites catering only to the destination in question. This means a local ad campaign on all the major and location-specific search engines, plus at least a few ad buys for 6 months to a year on big destination sites which offer permanent links.

There’s also the aforementioned mobile aspect, which is a whole different cup of tea. It is possible to target customers who use smart phones based on their location and recent activity. In addition to targeting people in the vicinity, it can also be target someone who recently did a search and booked London hotels and/or flights. Such consumers can be hit with everything from area restaurants to city tours and other services for visitors.

All these innovations are just the tip of the iceberg, and there’s a lot more about to be unleashed. There’s still time for companies who are already doing SEM to get started with local search marketing and find their bearings by learning on the go. But the window is closing fast, and pretty soon there’ll be day when there is no SEM and it will all be location based.

In order to make your web pages more efficient, the techniques of search engine optimisation can be implemented. An SEO professional will help to design websites that are traffic magnets.