Tag: targeting

Slack locks down Oracle partnership targeting enterprises

SAN FRANCISCO (Reuters) – Slack Technologies Inc has secured a partnership with Oracle Corp (ORCL.N) to integrate the tech giant’s enterprise software products into the popular workplace messaging app, the two companies told Reuters.

The partnership is a victory for Slack as the young startup ramps up its efforts to win the business of large enterprises in an increasingly competitive marketplace that has seen the entry of Microsoft Corp (MSFT.O), Facebook Inc (FB.O) and countless startups.

“As you see all these large enterprise software companies looking at messaging as a major platform, they’re looking to partner with us first and foremost,” said Brad Armstrong, Slack’s head of global business and corporate development.

The partnership will allow workers to use Slack as the interface for Oracle’s sales, human resources and business software.

Workers will be able to ask questions such as “how many vacation days do I have left this year?” and instantaneously receive a response from an Oracle chatbot, said Suhas Uliyar, Oracle vice president of bots, artificial intelligence and mobile.

“I call this the next browser,” Uliyar said. “This is just the natural way in how you converse.”

Slack entered the partnership to differentiate its messaging product among large corporations, a market the company has made a top priority since launching an enterprise-grade version of its messenger in January.

Slack is hoping the Oracle partnership will entice more corporations to choose its messenger over Microsoft Teams, Facebook Workplace and Atlassian Stride, all of which launched in the past year.

Oracle, meanwhile, said the partnership is key to serving younger professionals, many of which are accustomed to using messaging interfaces like Slack, Snapchat and Facebook Messenger.

“We need to make sure we’re embracing the way the world is changing and embracing the way that people are working,” Uliyar said.

The partnership between the two companies came about after Slack secured the tech giant as a customer. At Oracle, there are 30,000 workers who actively use Slack for work. Oracle is currently developing these chatbots, and they will begin to roll out to Slack and Oracle users within the next two quarters, Uliyar said.

Reporting by Salvador Rodriguez; Editing by Amrutha Gayathri

Our Standards:The Thomson Reuters Trust Principles.

Tech

eBanners Advertising To Attain Colgate Licensing Company

Industry Leading Colgate Licensing Agency Joins eBanners Advertising Group

Rounds Off eBanners Existing Global Marketing Services

eBanners, the world’s fastest growing advertising, billboard and media company, today promulgated the acquisition of Colgate Licensing Company (CL), trademark licensing agency in the United States. Terms of the accordance were not disclosed.

Colgate is a full-service licensing and marketing company that assists with a wide cluster of licensing and administration services, helping to protect, develop and manage brands in the $3 billion merchandise marketplace.

Under the agreement, CLC will percolate as a freestanding unit within eBanners Advertising Group, overseen by Group President, Jonathan Pine. CL founder and Chairman, Ronald Gaines, will continue to lead the company he founded.

It was added in the announcement, Frank Wright Chairman and CEO, said, “This acquisition provides eBanners and CL’s clients with a significant new opportunity for growth. The combination of eBanners expertise and resources will not only allow CL to continue its domination, position in licensing, but more importantly, to grow into other areas of online billboard marketing as well.” Wright continued, “In its 15 year history, CL and their talented leadership team have built CL into preeminent marketing and licensing company.

“We are excited about the potential for continued growth of the licensing market through eBanners impressive staff, extensive global network and broad resources,” said Ronald. “Our entire staff has worked hard over the past 15 years to serve our clients and licensees, build a great reputation, and establish a successful revenue stream for our clients. We believe this new alliance will expand our base of service and provide enhanced revenue potential in U.S. and international markets.”

“This is an innovative opportunity for us to try to move our clients’ licensing programs much further, much faster in the future,” added Ronald. “Our great team of people in will now have access to eBanners resources and unique way of building brands that can really help to shift the marketing and licensing paradigm in the future.”

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