Tag: sales leads

5 Online Lead Generation Sources That May Be Missing From Your Marketing Plan

Would you be surprised to find out that online lead generation has changed during the last several months? Today, leads are coming from phones, voice messaging, text messaging, and more. There are now many new ways to get leads for your website. You can even identify the phones in a restaurant at a given moment and send a coupon for a free dessert on the next visit.

Here are five insights for online lead generation that have either arisen or become more important during the ten or twelve months. You need to incorporate these five insights in to your plan.

1. Video. Video is the new requirement. It is almost as important today as search in online lead generation. Video does not need to be professionally produced. It just needs to speak to the interests of your market and be entertaining. When you make it, consider that there is also a good chance it will cross over on Facebook, your web site and phones.

2. Social Media. Social media has become a very effective way to build a group of followers and product evangelists. Don’t try to use them all. Find the two or three that are most likely to reach your target audience, and start being social. In addition to online lead generation, these are also a very effective way to build links back to your site. Finally, live social media activity is being picked up in search results by at least one of the leading search engines.

3. PPC Sponsored Sites. Sponsored ads on the results pages of the search engines are becoming important again. Now that search includes live links to the social networks, it is becoming more difficult to attain top ten ranking in organic search. This makes PPC an important online lead generation tool again that will probably be well worth the cost.

4. Optimize content. Search engines are constantly looking for fresh content. It needs to be promoted and shared in other ways on the web to help you with online lead generation. Articles should be submitted to targeted article directories; press releases should be distributed online and sent to local media. Anything you post anywhere online should be optimized and linked back to your site – especially your blog.

5. Using Automation. You can find a program or service that can automate almost everything you need to do for online lead generation. From PPC management to content production assistance, to pre-planned auto-responder programs – it is all out there. Don’t be afraid to try it after checking it out. It will save huge amounts of time.

Incorporating these five tips for online lead generation into your marketing plans will help you stay on top of the latest developments and maximize your efforts and your expenditures.

If you own a small business and want more information about online lead generation, access five short videos at http://videos.internetleadgenerationacademy.com. Learn techniques such as how to get on Google’s first page and making a video without a camera.

Why Survivors Have A New Business Leads Strategy

Your business or practice should have someone spending part of each day building the future success of your business on new business leads. These leads are the future of your company.

Everybody knows it is easier and less costly to sell to someone who has already made a purchase from your. The truth is, however, that a customer can only buy so much from you. Every product or service will not be a fit for every customer. If your business is to grow and sustain itself in the future, you must attract new business leads.

The way you find and manage new business leads might be automated or it might be very hands-on. The future does not require automation. But building a future for your business by ensuring a constant stream of new leads requires some kind of daily attention to marketing, lead nurturing, sales, and customer satisfaction.

How to Get New Business Leads

There are many ways to find and attract new business leads. Most companies use a combination of many tactics. Some of the most productive are:

– A customer-focused enterprise

– A carefully-planned internet marketing strategy

– A website that actively and consistently converts visitors to leads

– An active blog that speaks to customers and (ideally) gets them to talk back

– Social Media activities

– A well-designed lead nurturing program

– Automated data management for lead management

– Active gathering of customer opinions, needs and desires

– New product and service development responsive to customer feedback

– Excellent customer service

– A tested sales process

– A customer referral program

Making Leads Into Customers — Conversion

Converting is the right word for making leads into customers. To convert means “to turn.” It means turning the customer’s opinion to want or need for your product or service and then winning or closing the sale of the product or service. Making new business leads into customers requires three steps:

1. Determine what customer desires or needs you can meet with products or services.

2. Show each prospect how your product or service meets his or her need or desire.

3. Talk about your product’s benefits. Give each lead the right information to buy from you.

When your sales process (both direct and automated) can move through those three steps with each new business leads, you can reasonably expect to convert leads to customers. Information must be obtained and provided as the customer is ready to offer or receive it. Your job is to provide the information the customer needs in order to buy from you in a way and on a schedule that matches the preparedness of the customer to receive it.

Using the methods above to attract new business leads and then to use the this three-step process for converting leads to customers, your company will be able to build a steady stream of prospective customers.

If you own a small business and want to Discover more about new business leads, access five free videos at http://videos.internetleadgenerationacademy.com. Discover tactics such as how to get on Google’s first page and making a video without a camera.

A Cost and Benefit Summary of Lead Generation Software

Lead generation software defined:

Lead generation software is a type of software that helps companies of every size to do activities related to generation, management and conversion of leads. Whether you have a sales force or not, it can save a large amount of time ordinarily spent managing data and automating some lead generation and management functions.

How to Purchase

You can buy lead generation software several ways. Free software is available online. A number of companies make software that is either shipped or downloaded to your server. Some companies maintain your data on their server; you have online access to it. One company is now offering a Cloud version of its software for sales teams that gives you access from anywhere any time.

What to expect from it:

The functionality will vary from one manufacturer to the next. The software will do several things:

— monitor website activity and generate leads

— Nurture those leads

— Manage demand generation efforts

— manage email and other campaigns and track results

— lead scoring

— database ready to accept your information

— forecast sales

— analyze sales or marketing ROI

— evaluate impact of marketing on revenue

Companies can share information across all customer-facing departments for access to latest updates of contact information. Some lead generation software also includes options for customizable reporting formats.

A wide range of costs:

Functionality and manufacturer, as well as accessibility determine the cost, which ranges from free up to more than $4,000 per month. Shop around to decide what you need the software to do now and which options can expand or add on modules. The number of people who can use the software at once and the cost adding more users can also be important. Also check on good training and support.

Advantages of Lead Generation Software

Lead generation software manages data and reports activity. Good graphics tools are consistently used. Automated lead generation saves time and money for your company. The software makes important information available across the company. Instant calculation of lead conversion rates and ROI calculations safes time, also. Most of the lead generation software also assists with list segmentation and building landing pages that achieve higher conversion rates.

If you are a small business owner and want to Discover more about lead generation software, access five short videos at http://videos.internetleadgenerationacademy.com. Discover tactics like how to get on Google’s first page and creating a video without a camera.