Some recent search engine optimization auctions on eBay:
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Tag: optimization
3 Helpful Tips About Local Search Ranking Factors
Getting your law firm discovered in local search results is becoming progressively more important. Nearly 40% of all search queries carried out every month have some type of local purpose (ie: state or city name, zip code, community, and so on.). There are certain techniques and factors that are important in helping your law practice website perform well for local queries.
1. Classify Your Practice Appropriately
Choosing the appropriate categories for your firm in local listings is extremely important. Many law firms do not spend adequate time considering which category terms to use. They discount this as a trivial step. When your potential clients are not looking up a specific law firm by name, they will first find firms by type. If you don’t associate your firm with the category they are in search of, you won’t be found.
2. The Value of Backlinks and Citiations
Hyperlinks From Similar Sites: Links are the currency of the internet. A hyperlink to your site is like a vote for your site in the eyes of the search engines like google. All things being equal, a lawyer’s website that has more backlinks from local and relevant websites will gain more presence in local search results.
Citations: Citations are references to your law firm name, address, and telephone number on different web sites. These references do not have to have a hyperlink to your web site. A good illustration of a citation would be an online lawyer directory where your practice is shown, but not linked to. Yet another might be a local yellow pages site.
3. The Name Of Your Law Firm
Your law firm title (ie: the name of your law firm) is a very important factor for ranking well in the local search engines. You really want your title to be consistent throughout the listings in addition to having it contain pertinent keywords to your practice. Having consistency helps your law firm establish confidence in the eyes of search engines. Including relevant words in the title helps your law practice receive better positioning when people conduct searches. As an example, The Law Offices of Joe Smith, found in Chicago, might create a title called Law Offices of Joe Smith | Chicago Family Attorney. Just keep the title consistent and uncomplicated. Do not attempt to stuff too many key terms into your title.
Our blog focuses on seo for lawyers. From the basics to advanced techniques, we provide insight on effective law firm search marketing campaigns. Have questions? Don’t hesitate to contact one of our law firm search marketing specialists.
How to Create HD Videos for YouTube HD Quality
You know you’ve done it. You’re part of the YouTube generation and you’ve not only watched videos but uploaded them as well. Once you did that though you realized the quality of your video just sucked. You tried a variety of things and still aren’t happy with the quality.
In the meantime, read through this article and you’ll get some better looking videos in the long run.
Resolution ” Taking a video at a resolution too small for YouTube means that when it goes into the service it will need to be stretched. This is a surefire way to lose most if not all of the quality of a video and even may make it unwatchable. Your best bet for a safe resolution is the recommended YouTube size of 1280×720, also known as 720. Now you’re all gasping because you can get HD quality. It will make for a large file but YouTube can handle up to 1GB files as long as they’re not more than 10 minutes (actually 10:59).
Bit rate ” Without getting into the technical mumbo jumbo, this is how much information each second of your video is. The more information means the better quality generally. So when you’re making your video, editing or converting you’ll want to get this to somewhere around 6 Megabits-per-second and 8 Megabits-per-second. This will give you a large file size that should fit into the YouTube limits (1GB) and still give you ample quality after the YouTube compression process. This is a good way to make sure your video will retain some semblance of what it looked like when you made it.
What else can you do to help YouTube make your video the best it can be? Well you can make sure your audio tracks are set to MP3 or AAC encoding (44.1KHz Stereo) for one. Another thing you can do is make sure the file format is H.264, MPEG-2 or MPEG-4 format because quite simply, YouTube doesn’t really like much else. You can get yourself a video editor that handles multiple formats to help you with all of this and so that you can convert and edit as you need. You needn’t pay a lot for one, even QuickTime Pro is only $30. Finally you can keep your video file above 30 frames per second and this will help reduce jitter after the compression process.
Now that you’ve got that all set, save your file and upload to YouTube. Having set many of your settings at or better than YouTube you are making it a touch easier for them to compress. So wait until its done and voila! You have got yourself a good looking YouTube Video.
[youtube:RrgBc1b41xc;[link:YouTube Search Optimization Tips];http://www.youtube.com/watch?v=RrgBc1b41xc&feature=related]
ReelSEO.com is a one-of-a-kind website that offers expert tips, tutorials, guidelines, and news about the world of internet Marketing Video online. In addition to these resources, ReelSEO also has a ton of tips, best practices, and other information on how to best optimize your videos for YouTube Marketing.
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