Tag: lead generating

5 Online Lead Generation Sources That May Be Missing From Your Marketing Plan

Would you be surprised to find out that online lead generation has changed during the last several months? Today, leads are coming from phones, voice messaging, text messaging, and more. There are now many new ways to get leads for your website. You can even identify the phones in a restaurant at a given moment and send a coupon for a free dessert on the next visit.

Here are five insights for online lead generation that have either arisen or become more important during the ten or twelve months. You need to incorporate these five insights in to your plan.

1. Video. Video is the new requirement. It is almost as important today as search in online lead generation. Video does not need to be professionally produced. It just needs to speak to the interests of your market and be entertaining. When you make it, consider that there is also a good chance it will cross over on Facebook, your web site and phones.

2. Social Media. Social media has become a very effective way to build a group of followers and product evangelists. Don’t try to use them all. Find the two or three that are most likely to reach your target audience, and start being social. In addition to online lead generation, these are also a very effective way to build links back to your site. Finally, live social media activity is being picked up in search results by at least one of the leading search engines.

3. PPC Sponsored Sites. Sponsored ads on the results pages of the search engines are becoming important again. Now that search includes live links to the social networks, it is becoming more difficult to attain top ten ranking in organic search. This makes PPC an important online lead generation tool again that will probably be well worth the cost.

4. Optimize content. Search engines are constantly looking for fresh content. It needs to be promoted and shared in other ways on the web to help you with online lead generation. Articles should be submitted to targeted article directories; press releases should be distributed online and sent to local media. Anything you post anywhere online should be optimized and linked back to your site – especially your blog.

5. Using Automation. You can find a program or service that can automate almost everything you need to do for online lead generation. From PPC management to content production assistance, to pre-planned auto-responder programs – it is all out there. Don’t be afraid to try it after checking it out. It will save huge amounts of time.

Incorporating these five tips for online lead generation into your marketing plans will help you stay on top of the latest developments and maximize your efforts and your expenditures.

If you own a small business and want more information about online lead generation, access five short videos at http://videos.internetleadgenerationacademy.com. Learn techniques such as how to get on Google’s first page and making a video without a camera.

A Cost and Benefit Summary of Lead Generation Software

Lead generation software defined:

Lead generation software is a type of software that helps companies of every size to do activities related to generation, management and conversion of leads. Whether you have a sales force or not, it can save a large amount of time ordinarily spent managing data and automating some lead generation and management functions.

How to Purchase

You can buy lead generation software several ways. Free software is available online. A number of companies make software that is either shipped or downloaded to your server. Some companies maintain your data on their server; you have online access to it. One company is now offering a Cloud version of its software for sales teams that gives you access from anywhere any time.

What to expect from it:

The functionality will vary from one manufacturer to the next. The software will do several things:

— monitor website activity and generate leads

— Nurture those leads

— Manage demand generation efforts

— manage email and other campaigns and track results

— lead scoring

— database ready to accept your information

— forecast sales

— analyze sales or marketing ROI

— evaluate impact of marketing on revenue

Companies can share information across all customer-facing departments for access to latest updates of contact information. Some lead generation software also includes options for customizable reporting formats.

A wide range of costs:

Functionality and manufacturer, as well as accessibility determine the cost, which ranges from free up to more than $4,000 per month. Shop around to decide what you need the software to do now and which options can expand or add on modules. The number of people who can use the software at once and the cost adding more users can also be important. Also check on good training and support.

Advantages of Lead Generation Software

Lead generation software manages data and reports activity. Good graphics tools are consistently used. Automated lead generation saves time and money for your company. The software makes important information available across the company. Instant calculation of lead conversion rates and ROI calculations safes time, also. Most of the lead generation software also assists with list segmentation and building landing pages that achieve higher conversion rates.

If you are a small business owner and want to Discover more about lead generation software, access five short videos at http://videos.internetleadgenerationacademy.com. Discover tactics like how to get on Google’s first page and creating a video without a camera.