Tag: development

Convincing your prospects to buy from you is really a hard job, but have you ever thought that you are making the procedure twice as hard for both parties if your prospective customers are convinced but don’t know how to purchase from you? No matter how great you’re at convincing your prospective customers, they won’t buy if they find the procedure cumbersome.

First, you will want to check that people can find your order form effortlessly and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order type so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Also, do you provide multiple payment choices? Some individuals may really feel comfortable paying via Paypal, some might only wish to pay with their credit card and others might wish to send a cheque. The more options you provide, the better your probabilities of covering your prospects’ desired payment technique. Right after all, it wouldn’t make any sense to sell hard to a prospect only to find that they will not have the ability to pay you once they wish to.

On the other hand, you will wish to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that individuals will really feel confident about buying from you. How about after sales support? Who do they get in touch with once they have issues right after purchasing?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any probabilities of that to maximize your profits!

Carol Lee is an expert author specialized in web design and development.

No matter how brilliant your website design is, if it’s hard to reach the content of your website then your website is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.

The first technique is to make sure the typography of your content is suitable. If you have large blocks of textual content, make sure to use CSS to space out the lines accordingly. The longer a single line of textual content is, the greater the line-height of each line should be. Also, make sure the font size of your text is large enough to read effortlessly. Some websites have 10-pixel-tall textual content in Verdana font; while that may look neat and tidy, you need to really strain your eyes to read the actual textual content.

Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your website and a certain visitor wants to find one single article from that pile, you need to provide a feasible means to enable guests to do that with out hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you’ve, providing such a feature will make sure your guests can use your website with ease.

Ensure that your website loads fast if you don’t wish to lose guests. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crme de la crme of your website is delivered to the guests as soon as possible to retain their attention.

Last of all, test each and every link on your website before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be extremely careful about that.

Carol Lee is an expert author specialized in web design and web development.