There are unorthodox strategies for getting a website positioned highly by search engines like google. This is known as Black Hat search engine optimization or just Black hat SEO. It can be a speedy but temporary method of increasing a website’s ranking. However, it can lead to a web site to be banned entirely.
Shadow Domains and Doorway Pages – A keyword abundant web page can be created under a different domain name to gain a better rank within the search engines like google. It then forwards visitors through to another web site, therefore becoming a Doorway Page. Doorway Pages can include one way links to other sites which could divert visitors as well as google away from your site and in turn give your rivals a better ranking whilst lowering yours.
Cloaking – is when the information submitted to the search engine is different to that which the visitor sees on their browser. There may be a genuine reason for this variation. If the web page is mainly image based, then the information which the internet search engine can see will be limited. Additional textual content might have been added for the internet search engine, however, google may view this as an effort to mislead it and the website maybe removed from their index. Incorporating textual content to both the internet search engine and visitor web pages will get over this issue.
Hidden Keywords – Search engines look for key phrases which show up naturally in the subject material of a web page. If they’re disguised from visitors by being the same color as the backdrop, embedded in an image, or if the wording is very small, the search engine will probably consider this as an attempt to deceive it and might not list the web site.
Keywords Stuffing / Spamming – When you saturate your page content with key words in an effort to improve your webpage position you may jeopardise losing visitors. They will get frustrated and navigate away from your site prematurely because the webpage won’t make sense..
Linking to Bad Neighbourhoods – Back links ought to be from other related web sites that do not apply Black Hat search engine optimization. Search engines disapprove of websites having a sizeable quantity of inbound links from unrelated sites. Back links ought to only be generated from respectable internet sites of a related nature, and hold a higher benefit if they are one way, not reciprocal. The link is only going to increase a website’s positioning if it is from a higher ranked website.
Duplicated or Poor Content – Search engines like google can identify duplicated textual content across different sites, as well as on the web pages of the same site. Copying content and articles over numerous pages and ultizing various key words is frowned upon, as is rewriting written content to be presented to search engines over and over again. The last mentioned also deters users from returning to a web site whose written content is repeated. The various search engines can also identify subject matter that’s written by software rather than humans.
Search engines like google are continually uncovering these strategies which are used in Black Hat search engine optimization to illegitimately acquire a higher standing for a site. This approach results in google giving sites a lower positioning and possibly banning them altogether. Satisfactory search engine optimization tactics are called White Hat Search engine optimization and therefore are the way to be acknowledged by the search engines for long lasting results.
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categories: black hat seo,black hat search engine optimization,white hat seo,increase page ranking,keyword stuffing,duplicate,content,poor quality links,hidden keywords
