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Social Media in Todays’ Marketing

There is little doubt that at this point social media marketing is forefront on the marketing scene. Business owners are scrambling to get a company presence on Facebook, Twitter, YouTube and more.

Therein lies the problem, “scrambling”. Social media should be a complementary piece of your marketing strategy. And like everything else you do in your business, it should be integrated into your overall marketing plan. This is because there is no other low-cost promotional method available today that can expose you to very large numbers of people. Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any business.

Although we hear about it everywhere we turn in the marketing world, social media is generally unproven. There are few organizations that could step forward today and provide statistics on exactly what social media it contributes to the bottom line. But everyone you talk to will agree on one thing – you should be in the game. Social media cannot be ignored. In order to differentiate yourself from the vast majority of businesses out there pursuing this approach all you really need to do is to approach it with a strategy.

Here are some tips on how you can go about making this a reality. First and foremost, get in touch with a company that understands the power of the different social media, and how to use them in your overall marketing plan. Decide on exactly how it fits into your business and how it can work with both your prospect and client base. Remember, various medias may not be for every company.

Secondly, make sure you understand the concept of the word FREE! The various social media you implement is not free because there is in fact a human cost to upkeeping this part of the business. Time is money, and someone in your business is going to have to maintain them daily and often many times a day. Why? Currency of message! Once individuals start to track you the last thing you want them to see is outdate information and updates. So, if you can do it yourself, costs are limited to only your time and perhaps the expenses involved in hiring a freelance programmer/designer. The goal is that the benefits will exceed the cost. But here is one reality that makes it worth the effort. No one can dismiss the fact that it would cost thousands of dollars to buy many new links. The advantage of social media is that it possesses the ability to give you these links at no charge.

Let’s talk about links for a minute so you understand their importance and how you can justify the costs associated with and the importance of dedicating someone to the job of managing your social networking, either in-house or external to it. Remember, the objective is to attract a large number of hits to your site. As the natural hits from trusted domains grow, your site becomes recognized and trusted by search engines. Your person overseeing the social media must optimize your “link-bait” and website structure properly. When this is done you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors.

Over time, if you maintain diligence your search traffic will increase. In this manner you are obtaining quality links because people trust the other links they are going to. If you are a citation link then you too are probably worth checking out. See it as borrowed credibility.

To ensure that the money you are spending is worthwhile, your next priority should be to make sure you can in fact measure what is happening. Empirical evidence supporting and validating the impact of your efforts can be the single most effective tool at ensuring you are on track, tell you what is working and letting you know when it’s time for a change. Whether you are selling products or services or just publishing content for ad revenue, social media marketing is a vital method that can grow your business over time. You need to pay attention to it and do it correctly from the start. Not paying attention to or not participating in it at all could cost you even more in the long run.

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For more information on Technology Tools to automate your marketing strategies, visit:www.ProspectsToProspects.net. Free reprint available from: Social Media in Todays’ Marketing.

Advertising Needs An Appealing, Non-Threatening Offer

People who call themselves marketers in today’s world understand that the primary purpose of any advertising is to get a response. It is to attract qualified prospects that, by using other marketing methods, can be converted to customers. It follows therefore that the more prospects that one can attract, the better the chances are that a customer base will increase. No matter what size, all businesses have to accomplish this same goal. How they achieve that goal is what differentiates the successful ones from the not so successful ones.

Small to medium sized companies battle one challenge however, that the large companies generally do not have to contend with. That is image. The large companies like Coke, IBM, Microsoft and others all have brand and name recognition. They have the budgets and credentials that allow them to be a trusted name. Anything they have to say, we generally trust, will be factual and we respond accordingly. This is not the case with the small to medium companies. Fortunately there are tested and proven mechanisms that can be used to get their message in front of the people that they want it seen by.

Throughout the course of our lives we have all been conditioned to respond to certain things. We respond to smiles with smiles. We respond to anger with anger. The word FREE has always been, and will continue to be an attention getting trigger. Although it is not always easy to get those interested in your product or service to contact you and leave you their contact information, it must still be the objective of all of your marketing and advertising. One of the most effective methods of achieving this objective is to offer a Free Report in your advertising material. This method works because it can be done in a non-threatening way that allows people to get access to what they want most; information that will help them deal with an issue they need to address. The Free Report requires that the prospect leave their contact information, which allows you to stay in touch, and at the same time, use other marketing tools to convert them to a customer. The report means they don’t have to deal personally with an individual whose job it is to convince them to purchase, which is something that appeals to them.

There is a company today that not only has incorporated this form of marketing into their products and services but they also train companies on how to build their own special Free Reports. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods including Free Reports. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. AMS also provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy.

If you would like to hear more about Free Reports and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about Free Reports and how it can benefit your business, visit Automated Marketing Solutions right now. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

The Miracle Of Recorded Messages And How They Make You Money

As you well know, a Recorded Message is a message (recorded in yours or someone else’s voice) that automatically plays when someone calls your special 1-800 number, much like your answering machine. Also known as Toll Free Recorded Message Hotlines, recorded messages have been around for years. Their durability is sole testament to their effectiveness. Even with the immense popularity of the Internet you are still only accessing about 70% of people that you want to attract. Everyone, on the other hand, has access to a telephone line. Having a Toll Free Recorded Message Hotline as part of your Marketing Program also means you don’t have to restrict how a potential prospect might identify themselves to you.

There are many benefits to using this type of technology when you deal with a reputable vendor. They are relatively inexpensive and they can be implemented almost immediately. The only lag time is getting your ad placed in a newspaper or magazine targeting your identified niche or prospect base. Another popular feature of Hotlines is that they are simple to include on all of your marketing material. Your business card now becomes more powerful. The fact that an 800 type number appears in your marketing means that people have a less threatening way of accessing the information you are making available to them. There is no fear or anxiety of having to deal with a live person. You will be given the time to digest the information you want and make a well informed decision in a time frame of your own making.

The really good companies out there also provide a series of reports that allow you to maximize the potential of your recorded messages. You can see which ones work and which ones don’t and adjust to increase your response rate. You will also see what advertising media is working better so you focus your budget were it will do you the most good. Finally, the Recorded Messages are working for you 7 x 24 so they will outperform any other media you select.

Recently I came across a company that provides a full suite of marketing technology tools and processes including Toll Free Recorded Message Hotlines. That company is AMS. Their twelve years of experience in Direct Response Marketing has allowed them to develop tested and proven methods for using Recorded Messages. It starts from the advertising headlines and content to recording the messages themselves. Their experience ensures that even the beginner can quickly integrate and take advantage of the benefits of this technology. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

To learn more about Recorded Messages and how they can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can start using, and start benefiting from AMS tested and proven experience and technology.

Does Your Advertising Arouse Emotions?

In our daily lives we are repeatedly exposed to various messages and advertisements trying to get our attention. And not just to get our attention but to keep it long enough for us to take interest in what it is the sponsor wants to share with us. The end result of all of this exposure is that we have become resistant and sometimes immune. It affects every aspect of our lives. When we watch the news, listen to the radio, read papers and magazines; no matter what the media, we pay close attention to only those things that are of interest to us in our daily lives. We eliminate entire sections of a newspaper; we seek out specific sections on local news, weather and many search out the Sports Page above all else, men and women! We have been forced to become selective. Given all of this conditioning the chances of penetrating anyone’s advertising flak-jacket might seem small. But there are techniques today that are effective and work consistently.

Here’s a question that will prove that that last statement is true. Have you ever walked past a news stand and taken a quick glance at the various racks of papers available for that day? No doubt you have and when you did this I’m willing to bet that some of those papers stood out against the rest. That was not an accident on their part. Rather, it is part of a well understood and practiced advertising method.

Over time successful advertisers have developed many techniques to get your attention. The front page of every Playboy magazine should demonstrate that fact. Its success has spawned too many other publications to count although many might not be able to lay claim to the I read it just for the articles justification. The “Elvis is Alive and Living in Roswell” type headlines we see in the National Enquirer magazine certainly grab our attention too. Both demonstrate effective ways of getting and holding our attention. Once this has been accomplished the chances start to increase that we may take the next step and read more.

Research compiled has demonstrated that there is a process that successful marketers follow to help get through the spam advertising filters that people carry around with them today. The first one, as I have already demonstrated, is to get the attention of the audience with the Headline. Once that has been accomplished you need to increase their interests and emotions. In the marketing world today there is a successful company that has actually developed a 5 step process and incorporated it into an extensive marketing program. That company is Automated Marketing Solutions; or AMS. AMS provides a full array of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods of advertising. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly incorporate and subsequently take advantage of the benefits of this technique. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Automatic. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Emotional Advertising and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

If you would like to hear more about Emotional Advertising and how it can benefit your business, visit Automated Marketing Solutions today

Are You a Successful Business Owner?

Did you know that 95% of all small business owners and salespeople make less than $100,000 a year? And that less than 1% of these make more than $250,000 a year?

They’ve never had the kind of “real world” training in marketing, psychology and advertising needed to generate leads and bring in business. Instead, they buy into the myth that says, “If you build it, they will come.”

Think about it. Who taught you and nearly every other business professional out there how to market?

Professors (who don’t have anything to market), big corporations (who play by an entirely different set of rules), advertising agencies (who have their own agendas), peers (who aren’t exactly raking in the dough), mentors (who’ve been in the business for 20+ years and still couldn’t retire tomorrow if they wanted to).

In the world of theory, like at colleges and big corporations, the “rules” about advertising and making money in business SEEM to make a lot of sense. The only problem is you don’t operate in the land of academia or with a Fortune 500’s budget. You see, no amount of “Getting your name out there” is going to matter if it isn’t creating immediate responses.

That’s where Voice Broadcasting, Recorded Messages and Niche Websites are useful… A completely automated marketing system that incorporates everything you need to know about marketing, but never wanted to learn (and still don’t have to).

The question isn’t will something like this work for your business (we haven’t found one yet for which it doesn’t). The REAL question is do you want to remain a 99-percenter or become a 1-percenter?

Unlike most people who would rather fail following the crowd than succeed by being different, you must understand that financial freedom does not come from mediocre marketing. Your business marketing needs new life, new direction and new results!

To learn more about how Voice Broadcasting, Recorded Messages and Niche Websites can benefit you or, and to learn more about any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, go to www.automatedmarketingsolutions.com or call us at 800-858-8889 right now!

To learn more about Voice Blasting and how it can benefit your business visit Automated Marketing Solutions today. See how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.. This article, Are You a Successful Business Owner? is available for free reprint.