The process of improving ranking in search engine results is called Search Engine Optimisation (or SEO). It is uses techniques both on and off your site to make your website link appear higher in search engine results through keyword use. These keywords are related to your products, services and web content. Nobody has a breakdown of the Google algorithm and how it actually works so there are many SEO myths that circulate the web.
Keyword density is one common myth. If you search the web using “keyword density” as a term, it will reveal a host of websites that express a so-called keyword density rule. Some sites even give figures. The typical keyword make up of your homepage for example (such as 4%), however this is most definitely a myth.
How can you be sure that this is indeed a myth? Firstly, search engine developers from Google have expressed the importance that content should be designed for humans and not for computer bots. Content should be interesting and entertaining as web visitors will not care about your keyword density, in fact a high keyword density (if noticeable) can be very off putting and irritating for your readers.
If you have picked keywords that are relevant enough to your website, then you will find they fit naturally into your content anyway. Though if, for some reason, they have not naturally fitted in, you can revise the material to get an instance or two in there. Aside from that, just making sure that your keywords are in the key elements of the page, for example the meta title and description and header tags, will suffice.
Google and other search engines actually disregard “keyword stuffed” content wherever they can. Keyword stuffing is completely different to creating content that is keyword rich and search engines will prioritise those that are the latter. Interesting, well structure content is what any web owner should focus on. When your web content is applicable to your visitors, well written and interesting, your SEO results will greatly benefit.
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