If you plan to make money online, there are some things that you should know about email list building. As soon as are able to grasp the value of email marketing, you will clearly understand why you need to implement it. Whether you run an e-commerce website, or an informative blog, you need to have a way to contact your visitors in the future. You can do this by giving them the opportunity to provide you with their email address.
Often times I see a heavy focus on the part of new internet marketers to get traffic to their website. While traffic is important, the fact of the matter is that most buyers do not make an impulse decision to purchase. In fact, statistics show that it generally takes at least seven contacts with a company for a buyer to ultimately make a decision to purchase. Therefore, it is important that you website or blog not only provide its visitors with a means to provide their name and email address, but also a reason. Think about this. It is widely believed in internet marketing that every subscriber on your email list essentially adds up to you earning $1 per month. Therefore if your email list have 10,000 subscribers, you should earn $10,000 per month.
Sounds good right? So how do we go about building this list? There are a few things that you can do. For example, you can add a signup form to your website. While this is somewhat effective, I do not think it is bold enough. I prefer the option of actually having the opt in form float in from the top of the screen in the form of a box. This is what I use on my websites, as can be demonstrated by clicking the link at the end of this article. As you can see, there is no way that you can miss that. Also, you can see what I offer to visitors who provide me with their email address. Nothing but high value.
One thing that I also like to point out to my visitors, is that their email address will not be shared with anyone. I strongly suggest that you do the same, and keep your word. Your visitors get swarmed with spam daily, it is nice to know that they will only be receiving information which means something to them.
I know that earlier I mentioned that each person on your email list should equate to about $1 per month. With that being said, make sure that you do not merely focus on getting as money generic people to subscribe to your list as possible. Do not fall into the trap of purchasing email lists. These lists are at best just below lukewarm. You want to maintain a responsive email list with people who will be interested in what you are selling. If you do decide to purchase an email list, just make sure that you do your research. There are so many companies out there who are in the business of taking money, and providing little value.
With that being said, it is my opinion that purchasing an email list leaves a lot to be desired, even if you are dealing with a legitimate company. Remember, the main reason why people on your email list will be responsive to what you offer them is because of your relationship with them. You will have a much more difficult time developing a relationship with a subscriber who was handing off to you from someone else. Those who make money online and have the most success have developed their own email list. I strongly suggest that you do the same.
Building your email list is important if you want to Make Money Online. The most successful Make Money At Home entrepreneurs understand why it is important to build your list. Check out what we do at SOSComplete.com