Incoming links are the protein shake for your search engine rankings. If you dont have even a single link pointing to your website search engines like Google will ignore your website. You must have at least one link from another website to yours in order to get indexed in search engines. Let us repeat this
You need at least one incoming link before you show up in Google at all!
Exchanging links with other websites is a tedious, time-consuming, and ongoing process. However, without other sites that link to your site, you will likely not rank well on Google for your keywords.
Incoming links from other sites also increase your site traffic as follows:
The quality backlinks that you get from other website will help to improve your SERP positions. Since more people will find your website by searching on Google, you will get more traffic to your website.
By getting a link to your website posted on multiple websites, you will get great exposure. The power of link exchange should not be underestimated. Link from other websites will drive traffic to your website slowly and it will also help you to escape from the google addiction on getting website traffic. It is a long term strategy and the traffic to your website will increase as long as you actively manage the reciprocal link campaign.
Search engines try to return the most relevant results from their index for the search query you entered. One way the measure the relevancy of your web page to the keyword is by analysing the anchor texts of your incoming links from other websites. Which means what other sites say about your websites through their links matters the most. The content on the page that links to your websites will also matter. The quality of the links is of as much importance as the quantity of the links
The theme or topic of the website that links to your must match your websites theme. You could have 1000s of pages linking to your website, but if the anchor text and the text on the page doesn’t match your websites topic, those link won’t probably do any good to your search engine rankings
If only the quantity of links to a site were important, every site on the Web would link indiscriminately with every other site and the site with the largest number of incoming links would be #1 for a given keyword. This clearly is not the case.
Specifically, the quality of a link on another site that points to your site is determined by the following factors:
1 . The link text – does the text that links to your website contain the keyword (This is the most important one)
2. Text of other links on the same page – do they also contain, or are similar to, your keywords?
3. Is the link contained in a paragraph on the page, surrounded by related text. Such “inline” links are weighted higher than links that are simply listed on a page without any other non-link text.
3. Title of the linking page – Does it contain the keywords or text related to the anchor text ?
Search Engine optimization is the systematic scientific technical procedure of getting site in top of search list. Our SEO Courses will help you to improve your search engine rankings and conversion rates by optimizing your websites both online and offline
