The most fundamental test technique for confirming the success of one’s landing pages is call A-B split testing. The title originates from the fact that you have two variations of the landing page (A & B) that your traffic is randomly break up between. Based on the conversion rates of each page, you can determine what works best for the offer you are trying to push.
Parallel showing of each page and randomly assigning the visitors is critical to this technique of testing. If the pages aren’t run at the same time then it would be a sequential check and factors such as the time of day or the time of year could skew the results leading you in the wrong direction.
In split testing, version A is normally your original content, or control page. Version B is a slightly modified version which will test various features from the offer page. It is vital that only one modification is made to the original version for version B. If you add more than one variable to the check, there will be no way to know which change caused the results to differ. This is classic scientific methodology for testing.
It is possible to have more than one variation in your landing page to check, but then you are running an A-B-C test where A is the control page and B and C have one change. Split tests rarely have more than 10 different versions because the data analysis can get too burdensome. If you need to test that many variations of your original to find a recipe for success, then perhaps you need to rethink your original page.
The disadvantages of A-B split testing are the limited number of versions you can check, the data collection can be burdensome, and you can not consider variable interactions. Regardless, successful internet marketing begins with proper testing and A-B split testing can be the cornerstone of your testing efforts that bring you internet marketing success.
The disadvantages of A-B split testing are the limited number of versions you can test, the data collection can be burdensome, and you can not consider variable interactions. Regardless, successful internet marketing begins with proper testing and A-B split testing can be the cornerstone of one’s testing efforts that bring you internet marketing good results.
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