Earning money from ecommerce is not as easy as it used to be because of the colossal amount of competition. Therefore, you have to use every trick in the book to produce multiple earning streams from your web site and you have to give (potential) customers a reason to go to your web site.
There are many types of web sites possible, but I find that specialized niche sites are the easiest to monetize. So, rather than writing on ‘gardening’, write on ‘orchids’ and better still would be ‘orchids from Thailand’ or even ‘orchids native to northern Thailand’.
Taking this example, you should know something on the issue or at least have an interest in the issue. If you do not have enough knowledge to write at least five web pages, you need to do some research.
First, design and produce your web site, then write your front or home page. This page can either be a ‘welcome to our web site on Thai orchids from northern Thailand’ sort of page or you can merely jump straight in to the subject or you could compose a short welcoming paragraph and the rest of the page giving an introduction to the topic matter of the site.
Then create a couple more web pages and see which way the site is trending, because this can have an effect on the type of advertising you use. The next thing you need is a couple of suppliers. For this sort something like ‘suppliers of Thai orchids affiliate program’ into Google and see what pops up. (I just checked Thai orchids and there are Thai suppliers).
Sign up as an affiliate or enquire of them to make you an agent. The majority of of the suppliers of various items have their own banners and photos (known as ‘creatives’) for their affiliates to use. Choose adverts that fit in with the style of your site and place them at suitable points in the actual body text. Have the text wrap about the ad creatives so that they cannot be missed.
Keep these adverts as relevant as you can to the issue matter. Then go to Google Adsense, open an account if you do not have one and follow the instructions to make adverts that fit in with the structure of your pages. There is loads of advice and theory on where to put what on Google’s Adsense site.
Scatter two or three of those around your site too. Then go to a more general gardening affiliate web site where they sell accessories and add a few adverts on flower pots, hanging baskets, gardening tools and that sort of thing. Also put a few ads about garden furniture.
If you are stuck for approaches on pieces on Thai orchids compose a couple of filler pieces on gardening tools and oak garden furniture as well. Then you could look for publications on (Thai) orchids. Go to Amazon, open an account, and pick a couple of books on Thai orchids. Put their creatives on relevant pages and sell books. If you can find a magazine, become an affiliate and sell subscriptions.
And last but not least, have somewhere where visitors can join your newsletter. This way you build a specialized list of people who are interested in (Thai) orchids and you can send them not-to-be-missed extraordinary offers in your monthly newsletter.
Owen Jones, the autor of this piece, writes on several subjects, but is now involved with the web copywriting services. If you would like to know more, please visit our website at PLR pieces
