In your research to begin an online business you may have learned that traffic is the primary element needed in order to be successful. It is this creation of traffic that makes your website visible to other people and lets them know you are there.
Just as with any offline business your source of “traffic” are the people who will be your potential customers. These people may be looking for what you have to offer, or either are just stopping by for a visit to window shop, or just curious about your website.
This traffic accounts for 70-80% of sales for a business. This figure depends on the types of products or services that you offer however.
People know that a brick-and-mortar store exists and it is unlike having a website or online store, but the concept is essentially the same. With an online store you must let people know that your website exists and this can be done through promoting it through free sources such as classified ads or hiring a company to do the promotion for you.
There are many avenues that you could take. One strategy commonly used by marketers is the use of search engines such as Google, Yahoo and MSN. People can find your website through these search engines by using certain keywords.
If you do not use these keywords your website might get lost in the search engines, so it is necessary to use keywords in your website so that search engines can find you and match these keywords.
Another method that many marketers use is networking with other marketers to promote their websites. This can be done by commenting and leaving messages in forums that share a common interest to your own. This creates a general feeling of good will toward one another and one good turn deserves another as people are more inclined to help others who help them.
One more method is the use of social networking sites. You can bookmark, vote, comment and participate in these social networks. They are a good source of traffic for your website because you can communicate with many different people and let them know about your business.
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