SEO for Google places involves optimizing local search tactics to get seen. the new Google search engine indexing involving local search engine preference over link status has left many SEO firms in a panic when clients see they are paying premium SEO and are now much lower in page rank. Yahoo and Bing local are also on the bandwagon with local searches occupying some of the best positions in rank within their algorithm. Local search engine marketing already has free servies which to optimize your local business with.
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Optimizing for Google local places is contingent on keyword listing both on page and links to local places pages. It is critical to maintain keywords sparingly and not to overstuff keywords on many local search engines. Your website can be affected diversely with abusing local Google places feature. the good thing is the local search algorithm in the new Google indexing is pretty democratic in allowing smaller business websites the chance to compete with large budget sites that in fact do not offer local services or are part of a corporate chain.
Google maps feature has been around for years so optimizing for this is a simple procedure. Local maps needs to be optimized with photos and video and on page text. Google places feature look like it has changed as some terms more related to links can appear as page one now. SEO for local search engine marketing has been slow to adapt to many of the changes found. One good example is the long haul some local business have made to finally adopt social media marketing as a strategic feature in their current marketing budget. In house social media is somewhat limited as it is a full time endeavor to engage clients within the social network and then push them into real client lead status.
The definitive line where social media meets Google places is drawing even finer which means businesses need to adopt social media and local search marketing as of equal importance as traditional SEO. Search engine optimization as it now exists with many providers is simply page rank,this is not marketing, this is just page indexing. Any SEO provider that in not optimizing your local search engine marketing and social media is doing your business an injustice. Social media with SEO and local search optimization begin to get a strategy of real client leads which mean the bottom line ,sales.
Utilizing local Google marketing can save you thousands of dollars in over hyped SEO and costly services. Many SEO firms for lawyers, attorneys and doctors simply charge too much for SEO services alone. If you are an attorney and your SEO company is charging you more than $5000 a month, even for huge searches like “Los Angeles Criminal Defense Lawyer” you can hire a local SEO firm based in Los Angeles that will optimize local search engine marketing, social media marketing, SEO, SEM and generate client leads for less than $2000 per month.
Google places SEO is contingent on your SEO provider making it a priority in search indexing and not keeping the focus all on traditional SEO. Remember getting page ranking for large search terms is only one aspect of business marketing strategies. Getting real client leads and offline referrals from real clients are the optimal focus.
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