Staying ahead of competition and connecting with customers require businesses to consider new tools and networks. It’s important to choose the networks frequently used by your target customers. And marketers are paying attention and starting to explore just how effective this trend can be. More than a million local businesses that own active Facebook pages clearly shows this.
Around the world, there are over 400 million Facebook users. There is no doubt that it’s imperative to strategize and monetize Facebook as today’s fastest growing networking site.
Facebook can be monetized for business purposes and here are some of the reasons why businesses should take on the challenge:
Looking after your brand on Facebook
Creating your official Facebook fan page ensures that you protect your brand from other people’s attempts to discredit your brand by posting potentially damaging information and content.
Protecting Your Brand on Google
You can use your official fan page as a landing page. And because Facebook easily appears on top of search engine results, a fan page makes for a very effective landing page to promote your company and product offerings.
Communicating with customers
There’s is no doubt that Facebook is the most effective communication tool today. Users stay online and logged in to their accounts close to an hour per day. Businesses must recognize its growing importance as a platform for marketing efforts. For instance, Facebook allows marketers to push their message to customers who are already spending a lot of time in this site.
Additionally, Facebook is an effective means to push sales promos, gather feedback, establish loyalty, get testimonials and a lot more.
And just where do you begin to develop marketing strategies using Facebook? Get some ideas from these:
Posting advertisements in Facebook
Facebook allows marketers to narrow the recipients of their marketing message. With Facebook, it’s possible to target and qualify an exact audience. Additionally, there’s no site or search engine that comes close to Facebook in terms of efficiency and costs. For example, you can opt to send a message to customers who are 35 year old married women whose residence is at Chicago Illinois.
Creating a Facebook fan page
This is one of the cheapest way to use Facebook in marketing your business, interacting with your customers and improving your brand. Keep in mind that you need to include pictures, videos and relevant information that reflect your brand when you build a fan page. Your page can also contain posts from Twitter, blogs and other popular sites so that you get your message across all networks and audience.
Spread the Word
As soon as you’re done building a Facebook page, the next step is to inform as many people as possible. Start an engaging interaction by sending out an email blast, provide incentives for users who will join your fan page, and include an announcement of your Facebook fan page in your website and other media.
Facebook as a new platform for marketing efforts is proving to be very effective. This is today’s reality and we can expect that it’s here to stay. Finding ways to leverage Facebook can ensure success for today’s business.
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