The idea of search engine optimization is very confusing to many people. SEO is the acronym of Search engine optimization – the process of increasing the natural search engine traffic to your website. If you hire a SEO company to promote your products or services doesn’t matter what it is, will help your website to rank higher on natural search results on major search engines.This makes it easy a potential customer to find your products or services online and thus increasing your sales. So the benefits of Search engine optimization is quiet obvious to you now. More traffic to your website means more potential customers and more money in your pocket
Asses your SEO service provider by asking the following questions to them. 1. Which are search engines you are able to rank our website well on ?
A trustworthy and honest SEO company will work mainly with the major search engines (Google, yahoo and Bing). Be careful with those companies which says they are able to submit your website to 1000s of search engines. Some of them also uses the names of search engines the current generation has never even heard of. A good SEO company will work closely with you to define your target audience and also to create plans to get to them before your competitors do.
2. What kind of techniques and technologies do you use?
When it comes to this part, its always better to chose a SEO company which has a good reputation online. Ask them what techniques they use to optimize websites. Make sure that they are not employing black hat SEO techniques which will eventually cause your website to be de-indexed from Search engine indexes
3. How long will it take before you get to see the results?
Search engine marketing takes time to achieve results so it is difficult to see immediate results. Search engines do not index immediately so expect to wait at least 6 months to see good results. Complete ROI on SEM should take somewhere Around 1 year.
4. How many employees work for SEO company?
See whether the company has permanent staff or not. Always go to a company with permanent staff. Ask them if its possible to get a dedicated account manager for you. Stay away from those seo companies that work from a car porch.
5. Are there copywriting staffs in that company?
Make sure that the SEO company has the right staff to help you with copywriting for your company website. It includes writing meta tags titles and descriptions.
6. Do employees in the company have technical background/website experience?
A search engine marketing company that employs google certified professionals or former SEO consultants has a great advantage in the search engine marketing world. People with good programming knowledge also will be an asset since there will be a lot of technical issues to be resolved in every project.
7. Do you offer a variety of SEM solutions?
Different companies might need different approach to the search engine marketing campaign. The SEO company should analyze the marketing objectives of the company and do research on the target markets of the company to determine the type of online marketing solutions suited for the company. Just check it yourself, if the company provides a range of online marketing services to promote your type of business to target customers or just one service like SEO or PPC.
8. Do you have any references from past clients ?
Make sure the company has good track record. Ask them for their past clients for references. Also ask them if you can contact them for references and do call them to verify the recommendation.
9. What kind of strategies would you use to improve our link popularity?
Many of the search engines, such as Google, take into consideration when positioning sites how many links, and how many quality links, there are to the site. A good SEM company will explain this to you, and probably suggest getting links to your site using different methods. Make sure that the SEM Company doesn’t practice in unethical practices, such as link farms.
10. Are they offering No.1 Position in SERPS? Should you believe them ?
Don’t believe them. Search engine algorithms are changing from day to day. No one other than search engine can make a guarantee like that. A good SEO company will be able to get you there, but they should never make such guarantees.
11. How much is it going to cost ?
Search engine optimization is an expensive business. It very time consuming even for a veteran and thus its expensive. The rates for SEO services may change dramatically from one company to another. The rates depends on the location of the company and the level of service they provide. many of the times the price is directly proportional to the level of service they provide. So if you go for a cheaper and offshore SEO company you might not get the results that you should. If you are aiming at high competent keywords, it is going to cost you more. Many of the SEO marketing companies provide Online marketing packages with an additional cost for addons.
12. How old is the SEM company and does it have hands-on results?
Find out a bit of background to the company such as how long the company has existed, how many employees, etc. The SEO world is very fast paced and is expanding and changing all the time (almost on a daily basis), therefore, a more experienced SEO would be preferable (minimum of 2 years).
Ask the SEO marketing company to show you results from their customers, and ask them who their clients are.
If you find it too expensive to Hire a SEO consultant, why don’t you learn Search engine optimization from the best SEO trainer. He provides SEO Training in Singapore. When properly done, search engine optimization will help you gain placement and obtain long term success on the Internet. So what are you waiting for?
