I have spent some hours today going to and reading the websites for companies in a circle of one mile from where I sit to study how many of them have some type of online advertising, either in the method of ad-words or search engine optimisation and I haven’t found any yet. This pleases and dismays me.
It pleases me since, as someone operating an affordable SEO company, I obviously look out upon a target rich environment. It worries me because if I can only partner with a small number who view their website as an important part of their company, there are a lot who are just not going to reach possible buyers, and could just as well have not used their money on a website at all. And the cash may not have been properly spent anyway because I have examined and it looks that if they have paid a software consultancy to build their site and perhaps host and support it for them, the sites are not even indexed with the search engines so the possibilities of someone using keywords to find the site are practically nil.
1 of the most basic parts of search engine optimisation is to make certain that the website that is being promoted is logged with all the big search engines, and I would encourage anybody, even if they are not getting specialist search engine optimisation supporting and promoting their site, to make certain they do that. It is very simple and they should also be certain that their software consultancy does a sitemap to feature in the registry so that the search engines can at least look at the site and familiarise themselves with all pages and the describing keywords.
If we picture a firm’s website we can view it as grouping into one of two types. Either it enhances a commercial arm to the firm in that it generates sales or can be informative for potential customers to read before to contacting the firm with a view to doing business or registering an intention. The other category is 1 that is merely for informational or ‘read-only’ purposes and perhaps gives a news service but is not a vital consideration of the work of the firm.
If the company falls in any way outside the second class, then some type of internet promotion is vital since from some of the sites that I have studied today, there is nothing deficient with the firm or the website but they come nowhere in comparison to their local market which is found by the search engines by utilising some of the keywords used by the website. That is nonsense and by employing an affordable SEO company to elevate their site up the results pages they will be more likely to get trade as a result of their website than they currently do. They do not even need to get me to do it, though obviously I’d like it if they did, but from the vantage point of the local economy it would be sensible to maximise their website which is, at the end of the day, a business asset. For goodness sake use it!
It could be that they simply don’t know how and regard it as a costly mistake if nobody goes to them via the internet. What I think they don’t appreciate is that nobody is going to find a site by accident, it must be pushed and search engine optimisation would be the way I would choose it gets done.
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categories: search engine optimisation,affordable SEO company
