Since it generates targeted responses quickly, ezine advertising is one of the best ways to advertise online. In this article we will be looking at three effective solo ad techniques that will aid you in getting the most out of your ad.
One underutilized tactic is to include a testimonial with your solo ad. If you can use real testimonials on your site why shouldn’t you be using them in your ads? It will make your ad more credible and increase the level of trust your readers have for you. You will find that there are many ads out there that are total garbage and look very spammy. You can use the support of a testimonial to make your ad stand out and get your readers to believe in the product or service you are supplying. It will provide the push your ad requires. Your solo ads should not be ads at all but more in line with presell pieces that present your product and its benefits and you should certainly avoid any hard selling. By using testimonials you will find that your conversions increase and that it is easier for you to get your point across. You can even go a step ahead and use these testimonials in the subject line of your ad.
Your ads need to be crystal clear and easy to understand, therefore you need to write them so your readers can quickly scan through them. Breaking up your ad into powerful bullet points helps here because your target market will find it easier to understand what your ad is about. You can employ bullet points to list all the benefits of your product and to show readers what advantages they have if they visit your site. Since you won’t have to struggle to come up with these points it will make writing the ad a lot easier.
Secondly, you want to make sure that your ads look and feel highly professional, which means you should spell check them so that no errors creep in. People dislike responding to unprofessional ads because if you couldn’t be bothered to correct your ad, how good can your product be? So, they tend to associate the quality of your product to that of your ad. The flow of your ad also needs to be checked, besides the spelling. You can easily spot mistakes by reading it aloud. Also ensure that the formatting of your ad is in line with your expectations. Don’t make it too complicated and try to keep it simple.
Remember that advertising in general is no different to ezine marketing. Tracking your ads is critical to your success. For example, if you’re advertising in 5 different ezines, how will you know which ezine is giving you results unless you track? This is why it’s really important to keep a track of all your ads and see the kind response you’re getting from them. When you find out which ezines are generating better results, you can simply eliminate the ones that aren’t performing and put more money into the ones that are.
We can see from this article that advertising in ezines is comparable to any other type of advertising. To guarantee the highest ROI possible you need to be taking the right action at the right time.
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