PPC and SEO are two of the most popular internet marketing devices of recent years. There is often confusion between the two however as both are based around search engines. Read on to understand the differences between them.
Search Engine Optimisation (or SEO as it is more commonly known) is where site ranking in search engines is improve through the use of keywords, related to your services or products. The task of SEO is to improve what is referred to as “organic rankings”. This means improving natural and non-paid for engine listings. On the other hand, PPC (or Pay Per Click), is the process of getting an advertisement on the results pages of Google or other search engines. PPC are the “sponsored listings” that appear on the right hand side, and the top, of Google’s natural results.
Want to know what the benefits of each are? SEO is most likely achieving by paying an SEO agency a set amount of money monthly. Increases in traffic from the work done are not charged at extra. SEO is a long term project which will increase traffic to a website over time, slowly adding authority to your domain. When work stops, SEO results will not simply vanish, although if not maintained, SEO effect will diminish over time.
As adverts are bought quickly and easily, Pay Per Click work provides prompt results. However, your results will stop when you stop paying for advertising. PPC cannot give any long-term authority or value for your website, but it can be a rapid solution to improved traffic. PPC is purchased by entering a maximum bid for every time your advertisement is clicked. PPC costs can be unsustainable as each click can add up, particularly when the costs are approx. 40 per click.
If you are not sure which technique is best for you web marketing needs you should approach a SEO or PPC provider and they will talk you through some other advantages of each process.
Want to find out more about SEO Manchester?
