SEO otherwise known as Search Engine Optimization is considered to be the technical part of Web Marketing. This is true because although SEO is used to promote sites, some form of technical knowledge or Knowhow with basic HTML is needed.
In easy terms pages only appear in a Google search result because their content relates to the search and they have links attached to them from other pages indicating their importance. In a nutshell SEO involves writing pages that use keywords, words people use in a search and securing links from other web pages to specify the importance of your page over others. Links are votes and these votes help to get your page to the top.
SEO is commonly otherwise known as SEO copywriting for the techniques used involve text to help promote the sites in the search engines. SEO can be defined as the action of optimizing sites with a sole principle of helping these sites climb up the ladder on the Google search engine. The need for a SEO in today’s Market is a must as its fundamental role involves making a site more successful to gain more recognition. The higher the ranking your site is on the Google search, the more likely it will get the views. Sites at the top of the search are generally the most popular sites.
Although very similar to advertising in the way SEO is used to generate more traffic to one’s site the difference is you do not pay for this. By all measures you have the preference to be involved in paid searches however the main intention of the SEO is to climb your way to the top using relevant search terms that identify with your site. The SEO is used to make a site work better with all of the search engines including Google, Yahoo, Bing and Ask.
So exactly how does the SEO work? The truth is nobody actually knows how it works as it is often kept a closely guarded secret. If everyone were to know the answer to this question they would be using it to make their sites rank as high as possible and the system would quickly collapse. So for the most they take an educated guess.
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