The Website SEO Austin series from the Austin SEO Shop is designed to give business and website owners practical tips and techniques for getting maximum search optimization and search engine marketing performance for their Austin website. Of course, the idea is to turn these leads into paying customers.
This article in the Website SEO Austin series focuses on the idea of “long-tail” searches and why they are important.
First, what are long-tail searches. Simply put, they are all the specific search terms a user might enter when performing a search. So, let’s say you have an Austin, TX nursery business. The obvious search terms would include “Austin TX nurseries” and “Nursery Austin Texas”.
In reality, there are millions of potential particular searches a search engine user could make. A couple include, “How do I find cheap automotive repair in Austin” or “Auto repair good reputation Austin TX”. These are examples of long-tail search terms.
So why are long-tail searches important for my search engine optimizing my Austin site? Because they add up big time. Individually, they don’t account for many search queries, but when you lump them together, they account for more searches than the main, or obvious search terms.
So, in thinking about how to use long-tail searches for your Austin website, what’s the best way to use them for SEO? As we talked about before in the Website SEO Austin series, content is king when it comes to search engine optimization. So, the best way to use them is to sprinkle them naturally in the words and articles you use for your site. By all means, create articles that target the main keywords, but use the long-tail terms as support for what you are writing.
When main search terms and long-tail terms are used together, you’ll get big results for both.
Learn more about Website SEO Austin. Stop by Jim Taylor’s site where you can find out all about Austin SEO and what it can do for you.
