Backlinks — it may be a term you’ve heard a bit about with regard to SEO and search marketing. This is the second article in the Website SEO Austin series. It will give you an overview of what backlinks, how to achieve them and how to make them work in getting your site to the top of related Google searches.
So what is a backlink? It’s nothing more than a one-way link from one site to another. Backlinks are different from “reciprocal” links in that reciprocal links are when two sites have agreed to link to one another. In the world of search optimization, backlinks — when done correctly — are by far the most important aspect of off-site Austin website SEO. And they are critical in achieving high search results for your terms.
Ok, so backlinks are great, so how do I get them? Well, first of all, it’s important to know that all backlinks are not created equal. A large part of Google search algorithm revolves around their ranking system — called Page Rank. Named after Google founder Larry Page, the system assigns a higher Page Rank to sites that are older, have lots of content and are generally credible. It’s best, although not always possible, to get links from sites with a very high page rank.
One great way to achieve backlinks for Austin website SEO is through a concept called “article marketing”. Sites such as ezine articles and others are a way for authors to create relevant articles about their products, services or industry and have other sites republish the articles with backlinks to the author’s site. This is a great way to achieve backlinks.
This is one important way to generate backlinks — by creating content that other website owners want to publish. At the Austin SEO shop, we have devised methods of generating large numbers of backlinks from relevant sits in a short amount of time.
There are many other ways to generate backlinks, such as including them in comments on other related blogs, creating videos on youtube with backlinks, etc. And there are things to consider, such as sites that can actually hurt you with a backlink. We’ll be covering more of these topics in subsequent articles in the Website SEO Austin series.
Learn more about Austin SEO. Stop by James Tassle’s site where you can find out all about website seo Austin and what it can do for you.
