We’ve all accidentally stumbled onto a site, only to be bombarded with cheesy music, bad graphics and disorganised links. The question is do these things really matter? Will good design make that much of a difference to your site?
Firstly, we need to explore what ‘good’ design for the web is. Page designers have always attempted to make pages interesting and appealing to web users but many designs have fallen short of the mark and continue to do so. Central issues often lie with a user’s ability to read the page content clearly, get to the information they want quickly and easily, and not have to dodge hundreds of advertisements and extra windows.
The most dangerous thing that bad web design can do is cause visitors to your site to lose interest. Many internet shoppers are notoriously impatient: If your home page is difficult to navigate, hard to read, or slow to load due to video and ads, they won’t wait around to find out what you’re about. In this way, customers can be found, alienated, and lost again forever, all in a matter of seconds.
A business can be ruined by losing so much potential custom; especially if an online presence is it’s the only public facet. By ensuring that web design is founded on clear text, simple uncluttered pages, and well guided navigation, it is possible to draw custom in and encourage a visitor to explore a site without letting them become impatient or distracted.
At the beginning of this article, the question was asked ‘how important is good web design’ and it would seem that it would be foolish to regard it as anything other than fundamental to the building of a business’ online presence. By thinking like a site visitor, it is possible to reduce prospective customer losses. Losses that even a big and trusted brand would suffer through poor design. Because bad design is so harmful, it is vital that web design embraces the good looks and ease of use that will stop internet shoppers losing interest.
SEO Manchester is very important for your business.
