With the Internet at our fingertips, there are more online businesses offering products and services to users than ever. Since the rise in online shopping and the number of users surfing the Web, defamation of character has popped up in many cases. So how can you protect your name from online offenders?
Defamation of character can be truly damaging and harmful to a company or individual’s image. Defamation of character refers to a written claim or statement or broadcast that can cause a negative impact on a product, service, business, individual, organization, or group. Defamation of character is also more commonly refer to “Libel” or “Slander”. In this case, since we are talking about online images, the offender is known as the “Slanderer”.
Those who commit defamation of character, or who are also referred to as “slanderers” usually consist of competitors, former disgruntled employees, and dissatisfied customers. These are the most common. However, there are also people out there who do it just to get a kick out of it.
So now that you are good and scared, what do you do to protect your business? Luckily there are a few options you can look into. You could always ignore the posted comments hoping that no one or notice or will take them seriously because you have a number of good, respectable comments giving your praise. Wrong again. Users and visitors today are less likely to take a chance signing up for a faulty or malfunctioning product or service.
There is always the legal route. You could hire a lawyer to take legal action against your offender, or “slanderer”. But before you jump on board with that idea and start thinking of the money you could make in the case (if you win), taking legal action is a long, drawn out, expensive process. It could take months and months to research and put together a case before it even goes to court. In that time frame you could be dealing with several more offending comments.
Luckily there is a better approach. There is a fast, easy way to rid of those comments without having to take the heat for them. It’s called search engine reputation management. Some techniques include pushing any displeasing comments that could do harm down up to ten pages. There is less of a chance new users or visitors will notice them.
Some may believe that a few nasty comments won’t hurt or cause any damage to their business if they have a sound and reputable product or service. Think again. Since online shopping or surfing is at an all time high, you better believe that users are paying attention and listening to those comments.
Search engine reputation management is really the best way to go. It is relatively inexpensive and won’t cost your hours upon hours working with, or paying a lawyer to develop a case against the offender, or slanderer. It is extremely important for brand managers to protect their name, even online.
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categories: reputation repair,defamation of character,libel slander,internet defamation,legal,law,marketing,advertising,seo
