There are not many businesses, (or indeed individuals), currently trading that do not have some sort of presence on Twitter. It is not hard to understand why; Twitter is fast becoming the social networking platform of choice for all of us.
In case you have never thought about the business application of twitter, it’s time to give it a second look.
That is not to say that other platforms do not have a place; of course they do. That doesn’t mean you couldn’t add another plum to your pudding.
While other platforms offer more applications, this is their downfall. the beauty of Twitter is in its ease of use; for readers and posters alike. Other than changing a few settings once creating your account, and the occasional background change; you can do everything from your tweet entry box.
Direct public messages can be sent with the inclusion of the @ symbol and then the user name of whomever it is you wish to, whilst private messages can be sent in much the same way; substituting the @ for a D.
Because of this, (and the sheer novelty value perhaps), most people build up a network of followers in decent numbers, quickly. If you have your own website or blog, you can also attract very relevant followers by posting a twitter follow me button on it.
There are few businesses that would not find that Twitter is useful to them; I actually cannot think of any as I write. Although many businesses may benefit from membership more than others; that is not a reason for not being twitted up and getting your musings out there.
It is a great tool particularly for alerting your followers to breaking news, sudden changes in circumstances and even special deals. People like to feel wanted, and being on Twitter is showing your customers you care in many respects.
Twitter is likely to be overran at some point in the future; but it needs to be considered alongside the likes of Google, Amazon, Ebay and so forth; it isn’t going to fly away just yet. Right now Twitter is the best in its field. Happy Tweeting…
