The Internet is growing faster than ever, and it’s showing no sign of slowing down. Millions of new pages are created every day. This means that the search engines are constantly crawling and indexing the Internet to try and present the best results on the results page. If you have just created a site, or a page, then getting listed high on these results pages is one sure way to do it. This will get you a consistent stream of traffic with which you can do whatever you want.
What does it mean to be on page one of the search engines? If you visit any one of these, and type in a search query, you’ll get back a bunch of results. And most of the time, most people will only click on the results that are on the first page. People will check the second or third page of results less than ten percent of the time, based on recent studies. That means if you want to get some good traffic, you’ve got to get on page one.
When building your site, it’s important to be clear what it’s about. That means choosing a few keywords or keyword phrases to center your site around. That will make it much easier for people to find. To do this, use the keyword phrase several times throughout your site, as well as in the site title, and in the meta tags and meta description. Also, if you have any images on your site, make sure you choose an appropriate alt tag, as this is important.
A site map is something you should also consider building. This makes it much easier for people to navigate your site, as well as make it much easier on the spiders when they are looking around your site. Spiders are small robot programs from the search engines that are always reading and indexing new sites on the Internet. Many website programs come with built in site map generators, and if you use WordPress, there are a few free plugins that will do this.
Next is to do some off page optimization. That means promoting your site as much as possible. This generally means leaving brief descriptions of your site in as many places as possible, and leaving a link to your site. If you do this consistently, you’ll start to gradually rise in the search engine rankings. While you won’t get to page one overnight, with consistent effort, you will get there.
You’ve put in some hard work to build your site. You should take just as much effort to promote your site, so that you can rise higher in the search engines, and get more traffic.
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