Although we conduct business online; that does not mean that all of your marketing efforts should be limited to the internet. When you conduct most of your business activities, socialize and keep in touch with your friends and family online, it is easy to forget that there is a world that exists outside of your computer as well. This is one of the worst things that you can do for your business! Never forget that there are potential clients everywhere you go! You just have to get them to pay attention to you. Lets now look at some of these methods so you can get started.
Your local newspaper (and just about all newspapers), has a section for classified advertisements. Online marketers commonly use websites such as Craigslist and USFreeads; perhaps you’ve tried these as well. Have you thought about taking out an ad with your local newspaper? A well placed three line classified ad can bring in more potential buyers than twelve ads in online classified sites. The classified ad in your newspaper might cost you some money, but when you think of all of the sales you are creating, isn’t the cost worth it? Offline classifieds will reach the people without computers, who always have the option of visiting an internet cafe or library if they decide to buy your product!
You can also place regular display advertisements in newspapers, another powerful offline marketing method. Have you thought about taking out a small ad in one of the regular sections of your newspaper? A small ad that is only a few inches square shouldn’t cost you too much money. Thousands of newspaper readers who are not web savvy might see your ad, especially if it’s well targeted in the section most suitable for your offer. You can also create a discount coupon code for anyone who sees your ad in the newspaper; this will help you track how well the ad is performing. You want your ads to be noticed, so you should have attractive and catchy graphics in your ads!
A pen is also good for placing ads. Finding a company to handle this printing job is easy; there are thousands of places that will do good designs for your business. Once you have them you will most likely exhaust your supply faster than expected. A “sneaky” method of getting rid of them is to “accidentally” leave it behind at the check-out counter when signing a check. There are so many different places to leave these and people to pass them out to without even coming off as trying to market or sell something. You might even try leaving some at the library or even just handing them out as you walk around. Free pens are well received.
Offline marketing is vital if you want to see continuous growth in your business. You just need some creativity, some patience and some willingness to spend a little bit of money. As an internet marketer you become used to spending so much of your time on the internet that you forget that everybody else doesn’t. Finding a way to reach clientele offline will open up more (and often better paying) doors that might not have opened up for you otherwise. The decision is up to you: stick only with internet marketing and limit your or become unstoppable by including offline marketing also.
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