Affiliate Marketing can be a great way to build wealth and capitalize on the traffic you are pushing to your site from PPC and SEO efforts. Basically you are letting Google put ads on your site via AdSense, and every time someone clicks on one of those ads, you get a commission. It isnt much, can be pennies at a time, or sometimes dollars at a time (depending on the cost of click youre sending to Google). But bottom line – as long as it costs you less to acquire those clicks than the commission youre receiving, it will make you money.
Remember, you want to pay less for the click than Google Adsense is going to be paying you for it. You have to find ways to get traffic on your site that will be willing to use long-tail search terms that you have paid very little for. For example, let’s say that your site is promoting DUI Attorney, or some click that is equally high-dollar. Since that runs about $30 for each click on Google, your commission from AdSense is going to be much higher than if you were advertising for something which only cost $5 a click.
So, you’ve discovered a low-cost long-tail search term keyword, such as ‘DUI Attorney Pasadena CA’. When you place a bid for a position that is lower, for example 25 cents for each click, you have hopes that these less expensive clicks will draw an audience to your website.
From there, you hope that what you offer on your site is more value-added (Like a site with DUI articles, or local Pasadena traffic articles) … attracts that person to click your AdSense ad, where you get paid say $1 per click. In this example, you are getting a large return on your .25, but it is incredibly risky … can be very costly if it doesnt work out and will cost you $$ if 4 out of 5 people dont convert. Many people have tried buying clicks at a low cost, then essentially reselling on their own site, but have had little success. The point here is it will take you a lot of time, trial … error, and money to get the right recipe to profit from this.
If you can’t afford the money or time that this process requires, you can concentrate your efforts on long-tail keywords. By optimizing your website correctly, you can generate an organic boost by going after keywords that are less sought after. With this method, your CTR is irrelevant, and you won’t spent lots of money trying to find the right formula. Time is all that you need to invest to make this work. And once you’ve invested your time, it definitely won’t cost you cash, whether it fails of ultimately succeeds.
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