Right, going on from my last piece, you have set up your affiliate marketing website, joined for loads of associate plans, chosen the banners of websites whose products fall into your niche marketplace and placed them on your pages. You have picked the keywords for your website, put them into the header that illustrates your site, what it does and what it offers. Those are the first three steps of search engine optimisation achieved and you’re ready for the main one, the off site promotion.
To that end, as we left it last time, you’ve gone through the tiresome task of getting your site listed onto hundreds of internet business directories. At least you only want to do it once. But they will only be of interest to the search engines for a fairly short time, though they will want use them but what Google, Yahoo and the rest really love is to uncover fresh links in disparate locations and that requires keeping links fresh. To this end you can utilise social networks for SEO use. First, set up a username with Twitter using your website name as full name and Twitter name, or something similar if they’ve been registered. For instance, my affiliate marketing site is internetfishingshop.com so I have a twitter name of ‘@internetfishing’ and full name ‘Internetfishing Shop’. Find shops (I just searched on ‘fishing’ which found plenty) that come into your niche marketplace and follow them, and a few will follow you in return. And then, at least once a day, tweet a message which includes a link to your page. Something along the lines of “Get the greatest XXX products in the world at http:// your site address here” (you must include the http://) and that will create a link which the robots will read and make a note that it is new and when they follow it to read your page which will acknowledge that it is still current.
Also, create a Facebook page for your site, and find the Twitter app to link it so that it also displays the Twitter messages and links as well.
Now, as your site is in the field of affiliate marketing, you want some suitable people to go to it, so join some forums that match with your niche marketplace. Join in some of the chat so that your name gets known. And then, after a while slip in a thread that you found something really great after going to your page and leave a link. Also, investigate Usenet, though these are slipping from favour but still, construct a message with your link in and post it in plenty of newsgroups. Somebody may see it, follow it, like it, bookmark it and be a regular visitor. All of this is great, effective search engine optimisation and will target search engine robots and potential clients equally. But it will not push you far up the search engine rankings.
The next element of SEO that is going to make the most significant effect in pushing your affiliate marketing shop up the search engine results table is, naturally the trickiest and most labour intensive part of search engine optimisation. It is also the most contentious which is why it is going to take up all of the 3rd article of this little series of pieces all by itself, but it is the most effective and, if you want your site discovered by loads of people, it’s the one you need to learn to do right.
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