Becoming involved in affiliate marketing is not something to be done on a whim. You will most likely have been inundated by spam emails, tweets and I expect SMS messages also, offering amazing riches for working at home on the internet. In fact, it’s become so common that comedians are able to make jokes about them in the knowledge that the audience will know what they are talking about and getting a giggle. And quite right too, as for the most part, these adverts are intended at getting a few gullible types to join for a bit, have a try, stick at it for a few months and then stop when they realise that they haven’t and probably never will, make any cash.
However, executed right, there’s no explanation why with affiliate marketing they could not have been profitable, possibly not to the extent that sends them running off to the Lamborghini shop with debit card in hand, but adequate to put a few extra dollars in the wallet. What they didn’t comprehend and probably could not have known (as they would not have been told), was that there is no possibility that anybody was going to find their site, let alone shop for anything from the advertisers whose links graced the page. The reason for this is that most people with a website they build themselves have little or no knowledge about SEO.
search engine optimisation is a system by which a website is made conducive to Yahoo so as to make it simpler for them to be indexed, graded and assessed for relevance. This is carried out in concurrence with the building of the affiliate marketing site by picking the keywords which describe the site, what it does and what it offers. As an example, if you were to select your niche area to be a shop for fishing tackle supplies, your keywords may be along the lines of angling, fishing tackle, fishing rods, fishing reels, fishing line, fish hooks, fishing books, fishing DVDs and so on. These keywords then have to be inserted into the description of the website in the HTML header section which isn’t shown on the screen to users, but is available to search engines, but they also need to be included in the text written into the page that people do read. This ties the 2 sections of the pages together and gains the search engine approval for relevance.
You then sign up to lots of affiliate marketing schemes and match as many businesses retailing goods and services in your niche market as you are able. Choose the links that you like and will look good on your page, and cut and paste the code into your webpages, arrange them into some sort of logical order such as by country (as you can have affiliate marketing businesses in any nation, not just your own, target markets all over the planet to maximise your chances). Once you are happy with the page then you can begin the search engine optimisation and a great way to begin is getting links to your pages added on business directories all over the internet. The simplest way to do this is to look for a website that will help you add hundreds through them rather than track them all down individually. Beware though, this is a long and very tedious job.
However it is worth it because search engines love links and they want to find directions to your website in conjunction with the relevant keywords so you need to check for ways to do this. Directory listings are a good one and also incorporating social network sites to promote your site with links is another since hopefully, as well as offering links for the search engine robots, people will see them and hopefully follow also. These are all good, solid SEO techniques which can be used in the early days of affiliate marketing, the subsequent article will explain more ideas to get your site noticed.
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