Nowadays marketing has become a million-dollar business. No major company launches a new product without a previous marketing campaign. Is it worth it? Well, companies definitely say “yes”.
In this context, a legitimate question arises: what is the role of the internet in this process? It is a considerable one, if we take into consideration the advantages: it allows a faster and easier access to information and to its spreading worldwide. It is also money-saving as, in comparison with traditional marketing activities, it uses very few personnel and virtually no materials or fees, such as stationery or postal fees.
It has a great contribution to advertising the new products. Compared to newspapers, magazines, radio and TV, it reaches incomparably more people, potential future customers. The classical mass media accessibility is limited to their target public, while the target public of the internet is practically the whole world. In addition, advertising here is much cheaper. The collection of information from the public is also simple and fast. Each one of us, while surfing on the net, has come across questionnaires asking for our opinions on various matters, and many people answer them, if they are interested in that particular matter.
The greatest help comes when it comes to selling, the ultimate goal of any marketing campaign. Very sensitive to any change in the marketing strategies, the business environment has quickly created new instruments, adapted to the new requirements. Thus, there are companies that operate only on the internet, for example to obtain feedback from the customers by means of questionnaires. It has happened to all of us, while surfing on the internet, to see a window opening and inviting us to express our opinion on a certain matter or event by answering a few short questions. Others have specialized in managing internet data bases, organized according to various criteria, which offer prompt information on the companies’ profile, field of activity, products and services offered, contact details and manner of purchasing.
The most important contribution of the internet in this field is the development of the on-line commerce, whose volume is growing faster than ever. It is used for more and more people, and for good reason. You can say good-bye to those long, tiresome shopping sessions, when you wander for shop to shop in search of your desired items. As most shops, whether retail or wholesale, have a website, the access to them is very easy. Sitting comfortably in your armchair, by pressing a few buttons, you have access to any shop in the world: you can see and compare the products and prices, make your choice, and after another click, you will receive your items in a few days, delivered by mail.
The seo london agency puts your company on the virtual map.
