Often in life – and in movies – there are clear statements of the obvious things that actually work. As you decide to look for them, more insights appear. One such example is in the Blues Brothers movie. As we were browsing Youtube – some of this obvious became clearer.
When you think about it – the fact that we go to a searchable online database rather than TV or our CD collection is one insight already.
While looking and clicking fairly briskly – we came across excerpts from the Blues Brothers. Having just put down some reading on marketing – the movie popped out some great markering ideas.
Marketing rules from the Blues? Yep. Watch the video clip and you will see what many businesses see on a daily basis – a lack of interest in their current product. What do Jake, Elwood and band do? They think – I wonder what this audience actually wants to hear. Then they test. [link:Blue Brothers]
Now just enjoy the video, and think about your marketing and how your market is responding to your “music”.
Marketing can be simple. Once you have a chosen audience – determine what they want. The people in the your crowd have common interests – are you feeding that drive?
“Who” is the first question of good marketing. Why they are in your target audience is often the key to finding your message. In this case – one common interest is “country music” – it is not “Chicago Blues”. Having a clear picture of “who” your market is allows you to determine, what they want, why they want it, and how you can best deliver it to them.
Marketing does not always need to be bland and boring. Look for your marketing ideas in places other than texts and newspapers. Look in the movies, the music – and find some emotion that will shine in message. Same is lame.
Before you do any more business building for your Townsville business, get a flood of ideas and tried and proven business building ideas from Business Coach James Hooper at Townsville business building. This article, The First Rule of Marketing From The Blues Brothers is released under a creative commons attribution license.
