In the online business world, WordPress is one of the most recognizable names. Among the general bloggers, WordPress is a content management system that’s highly popular. But really it’s for everyone – anyone can use it as they see fit. Au contraire – it can be employed for any kind of site.
Internet marketers can use it on their weblogs or sales sites. That includes squeeze, or landing, pages and complete sales business websites. Customizing WordPress is stupid simple, and you could spend years just looking at themes there are so many out there. You can further customize with WordPress plugins to achieve almost any desired function. Ok – we want to talk about several highly useful WordPress plugins important to IM marketers. seo
You can take care of all of your 301 redirects with the Redirection plugin. This will also keep logs about any 404 errors and track them. There’s nothing worse than a site you really want to check out, but then you get a 404 error message and no way to see it. What will happen is any 404 error will cause a redirect to a url you specify. What’s cool about this is obviously you won’t ever lose another visitor because of 404 errors which tend to happen frequently. 404’s just look bad and unprofessional, so if you’re serious about your business you’ll avoid it at all costs.
Moving on, you’ll use the WordPress Mobile Pack to format your site correctly should anyone want to look at it on their mobile phone. Giving your blog the ability to be seen in mobile browsers is an extra marketing avenue for you, so it’ll never hurt to avail yourself of it. Cell phone users have the option of selecting the mobile browser display or the classic pc desktop browser. This is a feature that people may respond to because they can use whatever is comfortable for them. They’ll have the choice of what best suits their preferences.
You may want to consider using the Landing Sites plugin for your arsenal of traffic generated for your blogs. Most of the time when someone hits the front page of a site they take a look at that one page and then maybe click a link or two. So what this plugin does is offer your visitors a choice of links to other content pages on your site. It keeps them interested and clicking through your site.
Each time they click to another page is a new opportunity to develop some liking for your site. Every internet marketer wants people to read their site, and then hopefully a sale or an optin will be made. WordPress CMS is an extremely powerful IM tool to have in your pocket. There was a time when it was strictly for bloggers, but now you can do so much with it that it’s really for any online marketer. WordPress can be used effectively by almost anyone. It’s not unusual at all to find marketers who have not used blogs before, but they’re realizing how powerful and versatile they are. Even those who have no intention of starting a blog can use WordPress for their business and personal sites. It’s easy because with all the plugins, you can make it into anything you want.
