When dealing with a topic such as search engine optimization, also referred to as SEO, myths are common. The myths are created when search engines change, requiring new ways to best utilize their service. A lack of set rules on how to rank adds to the confusion. It is important to keep in mind search engines occasionally change their algorithms, and it is your responsibility to stay informed. Trying out various strategies is the only way to see what will work.
In an effort to increase search ranking some sites use a header tag but doing so does not actually affect your rank. Many people know that using keywords in the header tag does not increase search ranking, but it is still a well used tactic. By running a few tests, you can test out this myth for yourself. Your site does not need to use header tags except when used as part of your page design or content management system. But if it doesn’t help in any major way, ignore using these tags.
If you are not certain that header tags not help, you can run some tests. For this reason, use of header tags should be kept to a minimum. But if it doesn’t help in any major way, ignore using these tags.
You should also know that failing to conform to Google’s guidelines when you are optimizing your site will not lead to you being banned. This is mainly because the majority of webmaster guidelines offered by Google are common sense. It’s not compulsory for you to study them if you are certain you are in the right. You need to make certain you aren’t doing anything that the search engines might see as spam or cheating. But yes, go through these Guidelines once because they keep updating and it will help you with gathering knowledge.
The amount of content you need on your site is the source of another myth. People think that they need a minimum number of words on their site to help boost their rank. Content should be evaluated by quality of information not word count. People assume that more words means they can make use of keywords better. Be careful not to get caught up in word count, though, as a short copy can be as effective as a longer one.
Search engine optimization is something that will take you some time to get good at. There are some good forums, newsletters and membership sites that can help you if you find yourself stuck on some point regarding SEO. You might make a few mistakes but eventually you’ll grasp the basic concepts that will help you get successful in getting your site ranked well.
Before you do Search Engine Optimization, make sure you check seo tips from John Kyle.